Los Angeles, October 8, 2012 – Picrow has announced the addition of Adam Feinstein to its roster of directing talent. Recognized for his compelling, organic style and beautifully observed storytelling, Feinstein has distinguished himself in both long and short formats. This summer, millions of primetime viewers tuned into his ABC series “Final Witness” – a unique blend of dramatic filmmaking and crime documentary, and a format he helped originate. As senior producer, and director of the first three episodes – Feinstein created the show’s painterly visual style, and its penetrating, emotional approach to story.
As director of the ABC special “Un-Broke: What You Need to Know About Money,” Feinstein worked with Will Smith, Samuel L. Jackson, Christian Slater, Seth Green, Rosario Dawson and other major Hollywood talent. He has also gained recognition in the commercial world, and recent clients include Tide, Head & Shoulders, Lipton, Subaru, NASCAR, Eli Lilly, and Edge Shave Gel. Feinstein was also selected by Volvo and Euro RSCG to direct the branded film “Hoodwink,” heralding the launch of the V50 Sportwagon.
“I was immediately struck by the power of Adam’s composition and storytelling ability,” says Picrow’s Executive Producer, Roger Hunt, “as well as his talent for drawing believable performances from both actors and real people. He knows how to create tension and bring out emotions, all while allowing the story to unfold in a way that looks effortless.”
A former concert violinist, Feinstein has worked extensively in documentary as well as short film. Winner of an Accolade Award for Best Music Video, nominated for an Emmy, and the recipient of top prizes at the Los Angeles and Tribeca Film Festivals, Feinstein has screened his work at Sundance, Cannes, Clermont-Ferrand, Montreal, Cleveland, and Full Frame among many others. An adventurous traveller, Feinstein has shot all over the world, from Siberia to Tibet. He admits he was once deported from Burma after shooting an interview with dissident leader and Nobel Laureate Aung San Suu Kyi.
“In all my work, I’m looking for the human details – moments we all recognize and understand from our experience of living,” says Feinstein. “I look for that flash of recognizing ourselves in stories about others – the way they create a quick, human spark between characters and audience.”
Feinstein adds that he felt an instant affinity with the team at Picrow. “They are superb filmmakers who prize good storytelling and emotional truth in any format. And they’ve created an inspiring environment for artists to make their best work. I’m thrilled to collaborate with them.”