At our shoot for SCAN last week, the Picrow team was inspired by Kathleen (73) and Joanne (74). Both are members of the SCAN Duals program and receive assistance allowing them live independently at home instead of moving to a nursing facility. Kathleen is a grandmother of 25 and a great grandmother of over [...]

  Congratulations to Margaret Malandrucculo on receiving not one but two Juno Award nominations! Margaret’s music videos for Johnny Reid’s “Fire It Up” and Alan Doyle’s “Testify” were both nominated for  Video of the Year . We think the odds are in her favor, and we’ll be rooting for her this Sunday. Check out the [...]

  Picrow has signed director/writer Leonardo Ricagni for commercials, digital and long-form projects. Ricagni is probably best known in the commercial realm for his emotionally charged UNICEF spot that debuted on the FIFA World Cup. Spots credits include work from Duracell, PPL, Hertz, Chase, Pfizer, Blue Shield and Coldwell Banker. Coming to Picrow from The Artists Company, [...]

  “The Innovation Lifecycle” was recognized again this week at the New York Festivals International Television & Film Awards. Peter was delighted to accept the award, especially since it required a trip to Vegas. A director’s life is certainly rough!

One of the stars of our recent MassMutual shoot listens in on the audio. He insisted on bringing his dog to set. Actors! Meanwhile, Peter discovered a fascinating new concept… Seaweed?

Congrats, Florian! We borrowed the award for a photo op at Picrow yesterday. Watch Florian’s post-ceremony interview and find out who else should take some credit for his win. More info on the winners. Florian with Hugh Whittaker of Panavision.                                 [...]

Behind-the-scenes star, Kristy, gets in front of the camera before our recent TurboTax comedy shoot. The “Return Expert” and “Master Plumber” spots have definitely been noticed! Find out more here.

Picrow celebrates the birth of Charles!

Picrow shot an entire year in the life of an Enbrel patient last week. And it only took three days. The magic of the green screen! Also miraculous – snow in South Pasadena. What are the odds?

Visitors to Picrow yesterday were greeted by our enthusiastic new intern, Dwayne. (He asked that we call him Dwayne instead of his pretend name “Inanimate Object” because he’s a serious intern now.) Recommended by Gregory Nussbaum, Dwayne’s first day at the office was a learning curve. We were confused when he pinned down the copy [...]

The following photos were recently unearthed from a Peter Lang fashion shoot with an A-list celebrity. They feature a Day-to-Night-to-uh-Morning After transition. This girl is prepared.

Martha’s Vineyard: 1984

Just in case you needed another reason to love the Buckeye State. Our own Ohio Posse can give you a few more…

And it wears a black t-shirt. Watch yourself!