Planetarium Premieres on i-D

December 17, 2018

Planetarium, the latest short film from Picrow directing duo Zeitgeist, premiered on i-D Thursday, December 13th. Inspired by Adrienne Rich’s poem of the same name, the film (narrated by Maripol) succeeds in capturing the strength and resilience of women, particularly in the face of these unsettled — and unsettling— times. Liv and David sat down with Nicole DeMarco of i-D to discuss their inspiration for this extraordinary project — 100% shot on film!

Here are a couple of frame grabs from the film.

Planetarium - Daphne Von Rey

Planetarium - Mahsa Ahmadi

Planetarium - Amanda Siara

The Marvelous Mrs. Maisel Nominated for Golden Globes

December 6, 2018

The Marvelous Mrs. Maisel is going back to the Golden Globe Awards with three nominations! Rachel Brosnahan — Best Performance by an Actress in a TV series, Alex Borstein — Best Performance by an Actress in a Supporting Role, and Best TV series — Musical or Comedy. Our heartfelt congratulations go out once again to MMM’s creator, Amy Sherman-Palladino, all the producers and filmmakers — and to Rachel and Alex!

Check out the season two trailer here; now streaming on Amazon Prime Video!

And speaking of the filmmakers, this New York Times article, penned by Todd Heisler, will give you a behind-the-scenes look at how David Mullen, ASC (cinematographer), Bill Groom (production designer), Donna Zakowska (costume designer), and Patricia Regan (makeup department head), turn back time in their astonishing recreation of 1950s New York City.

The Marvelous Mrs. Maisel at the Golden Globes

From left to right: Michael Zegen, Marin Hinkle, Rachel Brosnahan, and Tony Shalhoub

David Henry Gerson Featured in American Cinematographer

November 6, 2018

All These Voices, the Student Academy Award winning short film by Picrow director David Henry Gerson, has been featured in this month’s issue of American Cinematographer magazine. The article, penned by Peter Tonguette in the Short Takes Department, details the close creative collaboration between David and his director of photography, Eli Ronen Arenson; their process and inspirations; and the challenges of making a period film set in post-WWII Poland. Congratulations, David and Eli! We look forward to the next one.

Here are a couple of wonderful stills by Arkasha Stevenson.

All These Voices

The Marvelous Mrs. Maisel Wins Five Emmys

September 18, 2018

Oh, what a night! Amy Sherman-Palladino, the creator of The Marvelous Mrs. Maisel, has won two Primetime Emmys — Outstanding Writing For A Comedy Series and Outstanding Directing In A Comedy Series. Rachel Brosnahan won for Outstanding Lead Actress In A Comedy Series while Alex Borstein won Outstanding Supporting Actress In A Comedy Series. And to top it all off, producer Daniel Palladino took the stage with Amy, Alex, and Rachel, and the entire cast, to accept the Emmy for Outstanding Comedy Series. Congratulations to all the producers, the cast and crew, the nominees — and to Amy, Daniel, Alex, and Rachel.

We can’t wait for season two!

The Marvelous Mrs. Maisel Wins Three Creative Arts Emmys

September 10, 2018

In a prelude to next week’s Primetime Emmys, The Marvelous Mrs. Maisel captured awards for Best Comedy Casting, Best Picture Editing, and Best Music Supervision. Congratulations to Meredith Tucker, Jeanie Bacharach, and Cindy Tolan, CSA, to Brian A. Kates, ACE, and to Robin Urdang, Amy Sherman-Palladino, and Daniel Palladino. Stay tuned for more soon!

Picrow Amazon Marvelous Mrs. Maisel Emmy

The Marvelous Mrs. Maisel Shines a Spotlight on Then and Now

August 17, 2018

The cast and creators of The Marvelous Mrs. Maisel recently sat down with Deadline Hollywood where they had the opportunity to reflect on the trials and triumphs of their creative endeavors, emphasized the modern-day resonance of their character’s experiences, and dropped a few hints on what we can expect in season two.

Check out the article here!

The Marvelous Mrs. Maisel

14 Emmy Nods for Picrow and Amazon

July 12, 2018

The Marvelous Mrs. Maisel has been nominated for the 2018 Primetime Emmy awards, including Outstanding Comedy Series and Outstanding Lead Actress In A Comedy Series. We cordially congratulate the entire cast and crew on your continued success. See the full list below.

Outstanding Production Design For A Narrative Period Or Fantasy Program (One Hour Or More)
Outstanding Cinematography For A Single-Camera Series (One Hour)
Outstanding Single-Camera Picture Editing For A Comedy Series
Outstanding Hairstyling For A Single-Camera Series
Outstanding Period Costumes
Outstanding Music Supervision
Outstanding Casting For A Comedy Series
Outstanding Lead Actress In A Comedy Series—Rachel Brosnahan
Outstanding Supporting Actor In A Comedy Series—Tony Shalhoub
Outstanding Supporting Actress In A Comedy Series—Alex Borstein
Outstanding Guest Actress In A Comedy Series—Jane Lynch
Outstanding Writing For A Comedy Series
Outstanding Directing For A Comedy Series
Outstanding Comedy Series

The Marvelous Mrs. Maisel

The Marvelous Mrs. Maisel

The Marvelous Mrs. Maisel

Picrow Signs Zeitgeist

January 31, 2018

Picrow has signed directing duo Zeitgeist, featuring Danish writer/director Liv Colliander, director of the film Dryland, and David Henry Gerson, who recently won a Student Academy Award for his film, All These Voices. With a deep respect for the craft of filmmaking and a passion for putting more on the screen—whether in preproduction, on set or in post—they’re going to bring a new sense of quality and beauty to Picrow.

Shoot Online

Source Creative

Creative Content Wire

Liv Colliander and David Henry Gerson

Two More Awards for Picrow and Amazon

January 24, 2018

The Marvelous Mrs. Maisel garnered more recognition and acclaim at this year’s Producer’s Guild of America Awards and Critics’ Choice Awards — Best Comedy Series and Best Actress in a Comedy Series, Rachel Brosnahan. Our sincere congratulations to MMM’s producer Amy Sherman-Palladino and the entire cast and crew!

The 8th Critics’ Choice Awards

The Producer’s Guild of America Awards

Rachel Brosnahan

Wonderstruck Premieres at the Los Angeles Theater

October 19, 2017

Picrow folks went to the LA premiere of Wonderstruck Tuesday, October 17th, at the fabulous Los Angeles Theater in downtown LA (we've used it as a filming location, too!) — a marvelous time was had by all. Set in the 1970s and the 1920s, Wonderstruck tells two stories simultaneously that ultimately become one; the first is of a young boy in the Midwest in the 70s and the second, a young deaf girl in New York in the 1920s; the mystery of their connection is the heart of the film — and its magic. Writing in the Village Voice, Bilge Ebiri says 'Todd Haynes's out-of-time city symphony Wonderstruck lives up to its name … [and is] intoxicating and new.' Wonderstruck hits theaters October 20th!

Ten Emmy Nods for Picrow and Amazon

July 18, 2017

Mozart in the Jungle and Transparent have been nominated for the 2017 Primetime Emmy awards for their second and third year in a row. With Mozart in the Jungle at a total of three nominations and Transparent at seven, we cordially congratulate you on your continued success.

Mozart in the Jungle
Production Design for a Narrative Program (Half-Hour or Less)
Cinematography for a Single-Camera Series (Half-Hour)
Sound Mixing For a Comedy Or Drama Series (Half-Hour) and Animation

Comedy Actor
Supporting Actress in a Comedy Series (2)
Production Design for a Narrative Program (Half-Hour or Less)
Casting for a Comedy Series
Cinematography for a Single-Camera Series (Half-Hour)
Contemporary Costumes for a Series, Limited Series or Movie

Picrow Featured on

April 17, 2017

The Picrow office — what we like to think of as a mix of old Hollywood glamour, the erudition of Oxford's Bodleian Library, and an overgrown Elvish tree house — was recently featured on The collaborative video-editing platform regularly posts film and editing inspiration ranging from the scheduling strategies of SNL Editor Adam Epstein to the footage sharing tactics of the makers of IFC's Documentary Now. And lo and behold, amidst all of their work to make collaboration that much easier, you can find a glossy 30-plus image layout of our crib. Scroll through the images to get a feel for the place we call home, from the library, to the production suites, to the trees and koi that hold us in place. And if you look closely you might also gain a little insight into our hardware, our canine collaborators, and our reading lists.

Here’s the link for

Tiffany Caprice Joins Picrow

April 16, 2017

We couldn't be happier to announce that Tiffany Caprice has joined the Picrow team as the Head of Marketing and New Business Development. Caprice comes to us by way of Sanford Casting and Dan Bell Cast. But she is no stranger; she previously assisted Picrow in casting the decade-long branding campaign for USAA Insurance and is now back to continue collaboration with our Founder/Director Peter Lang. Caprice is especially keen on working with our turnkey production collective The Hall.

Picrow and Disney’s Yellow Shoes win twice at the 2017 LA Addys

April 7, 2017

Unforgettable — winner of Gold award for television commercial campaign.

Directors, The Hall: Ben Nussbaum, Joe Remerowski, Charles Son;
Producer, Lauren Cynkar;
Editors, Gregory Nussbaum, Ben Nussbaum, Joe Remerowski, Charles Son

Mickey Around The World won bronze in the integrated branded content category.

Directors, The Hall: Ben Nussabaum, Joe Remerowski, Charles Son;
Producer, Sharon Groh
Editor, Gregory Nussbaum

‘Starfish’ Reviews Are Coming In

October 31, 2016

The reviews for Starfish are coming in, and we couldn’t be more proud!

Close-up Film says “This is a well made and beautifully acted low budget film which tells an interesting and moving real life story. It is a labour of love by writer/director Clark and his producers, one of whom is Froggatt herself, who all struggled for several years to bring it to the screen.”

More buzz about the film from:
Rotten Tomatoes Says “Fresh”
The Guardian

★★★★ DAILY MAIL “Riley is terrific”
★★★★ TOTAL FILM “Tom Riley and Joanne Froggatt give it their all”
★★★★ EMPIRE “xxxx”
★★★★ HEAT “A fascinating and affecting watch”
★★★★ RADIO TIMES “Undeniably affecting”
★★★★ FILM REVIEW DAILY “Outstanding performances”
★★★★ MOVIE REVIEW WORLD “One of the most affecting British films of the year”
★★★★ EYE FOR FILM “Froggatt and Riley… give finely calibrated performances”

Peter Lang, Claire Best, and Diana Phillips executive produced the film with Picrow's sister company, Unlimited Pictures.

‘Starfish’ Trailer Debuts

September 14, 2016

The trailer for Starfish, a new British indie feature, has debuted and a release date of October 28th has been announced. Peter Lang, Claire Best, and Diana Phillips executive produced the film with Picrow's sister company, Unlimited Pictures.

Tom Riley and Joanne Froggatt star in the film, which is based on the true-life story of Tom and Nicola Ray, a young couple who fought to keep their family together when Tom was diagnosed with a rare and life-changing illness.

Starfish premieres in theaters October 28th.

Follow the film news at and

Emmy Nominations for ‘Transparent’ and ‘Mozart in the Jungle’

July 15, 2016

The 2016 Emmy Award Nominations have been announced and two Picrow-produced series for Amazon Studios received 11 nominations in total. Transparent has received 10 noms and Mozart In The Jungle secured a nomination for Sound Mixing. Here is the full list:

Outstanding Lead Actor in a Comedy Series – Jeffrey Tambor
Outstanding Supporting Actress in a Comedy Series – Judith Light
Outstanding Supporting Actress in a Comedy Series – Gaby Hoffmann
Outstanding Comedy Series – Transparent
Outstanding Directing for a Comedy Series – Jill Soloway, Man On The Land
Outstanding Casting for a Comedy Series – Eyde Belasco
Outstanding Guest Actor in a Comedy Series – Bradley Whitford
Outstanding Guest Actress in a Comedy Series – Melora Hardin
Outstanding Production Design for a Narrative Program (Half-hour or less) – Kina Hora, The Book of Life, Man On The Land
     Cat Smith, Production Designer
     Macie Vener, Art Director
     Susan Mina Eschelbach, Set Decorator
Outstanding Costumes for a Contemporary Series, Limited Series or Movie – Kina Hora
     Marie Schley, Costume Designer
     Mark A. Summers, Costume Supervisor

Mozart In The Jungle
Outstanding Sound Mixing for a Comedy or Drama Series (Half-hour) and Animation – Nothing Resonates Like Rhinoceros Foreskin
     Andy D’Addario, Re-Recording Mixer
     Thomas Varga, Production Mixer
     Bill Higley, ADR Mixer
     Chris Navarro, ADR Mixer

Disney and Picrow Create Viral Hit

April 13, 2016

ADWEEK's ADFREAK column featured the Disney Parks “Unforgettable Stories” video piece highlighting the Mansfield Family. Picrow produced and directed this inspiring spot which introduces you to Shaylee, a young Deaf girl, and takes you along as she and her family meet Disney characters who use American Sign Language to talk with her. ADFREAK notes the tremendous success of the video which at the time of publication had over 11 million views across Facebook and YouTube.


From Picrow’s Edit Bay to Tribeca — Scott Stewart’s VR Film ‘Christmas VR’ to Premiere at the Festival

March 9, 2016

Tribeca Film Festival is expanding its slate of VR content with 23 exhibits and interactive installations at this year’s event. Picrow’s Gregory Nussbaum worked with writer/director Scott Stewart (Priest, Legion) to edit the film Christmas VR, his segment of the horror anthology film Holidays. Christmas VR is about a man who “stoops to dangerous new lows to get his son the ultimate VR headset for Christmas” and stars Seth Green (Buffy the Vampire Slayer, The Italian Job) and Clare Grant (Walk the Line). This film is produced along with virtual reality studio Wevr.

Read more about Christmas VR and the festival’s VR lineup on and

Picrow Cuts CHRISTMAS VR For Writer/Director Scott Stewart

Picrow Cuts CHRISTMAS VR For Writer/Director Scott Stewart


An Unforgettable Project for The Hall

March 2, 2016

Yellow Shoes and The Hall's Unforgettable spot for Disney featuring the Mansfield family finally hit the internet on Monday after spending some time being featured as an in-theater promo before Star Wars: The Force Awakens and as a broadcast spot on the Disney Channel. In less than 72 hours online, it has racked up over 4.3 million views on Facebook — and judging by the comments, has touched almost as many hearts.

In their April 12 issue, Adweek notes Unforgettable has logged over 11 million views on Facebook and Youtube!


The Hall's Unforgettable spot for Disney featuring the Mansfield family

Manny, Sheena, Shaylee, and Ivy were a dream to work with, and have kept us in the loop on how the piece is being received by the Deaf community which has been very important to us.

Here are links for Picrow's Facebook page, more work from the guys down The Hall, and some stuff from the rest of Picrow, here.

Picrow-produced Series ‘Mozart in the Jungle’ Wins Big at the Golden Globes

January 11, 2016

Amazon original series Mozart In the Jungle received two Golden Globe Awards including Best Television Comedy or Musical and Best Actor in a TV Comedy or Musical for Mozart lead Gael García Bernal.

Following his win, Bernal praised Amazon Studios saying, "We get complete creative freedom, and that is such a luxury nowadays. To be able to experiment, to change things, to play around, it's lovely."

Peter Lang, Claire Best & Diana Phillips Executive Produce ‘Starfish’

December 28, 2015

Unlimited Pictures, sister company of Picrow, adds a new film to its lineup of active projects, as Peter Lang, Claire Best, and Diana Phillips take on executive producer roles for the British indie feature Starfish.

Joanne Froggatt (Downton Abbey) will produce and star in the film alongside Tom Riley (Da Vinci's Demons). Starfish is based on the true-life story of Tom and Nicola Ray, a young couple who fought to keep their family together when Tom was diagnosed with a rare and life-changing illness.

The film is written and directed by Bill Clark (Christmas Miracle Of Jonathan Toomey), produced by Genesius Pictures in association with Unlimited Pictures of a Starfish Pictures Limited production with Origami Films Ltd, CrossDay and What's the Story.

Producers are Pippa Cross (Chalet Girl, Bloody Sunday), Mel Paton and Ros Hubbard (A Hundred Streets). Additional executive producer credits include Debbie Gray (Northern Soul), Robbie Little and Julian Gleek for Genesius Pictures, Graeme Ough, Janette Day and Paul Fullagar.

The film has just wrapped principal photography.

Congrats to Amazon Studios on Five Emmy Awards for ‘Transparent’

September 21, 2015

Amazon Studios continues to break new ground with its darling series Transparent, which was awarded five Emmys. The show creator Jill Soloway was recognized for her directing role, receiving the award for outstanding directing in a comedy series. Jeffrey Tambor took home the Emmy for outstanding lead actor in a comedy series.

Following Tambor's win he said, “This is bigger than me. It represents what Amazon has done and what the transgender community is doing and what our show is about.”

Emmys also went to Bradley Whitford (Outstanding Guest Actor in a Comedy Series), Dustin O'Halloran (Outstanding Original Main Title Theme Music) and Marie Schley & Nancy Jarzynko (Outstanding Costumes For A Contemporary Series Limited Series or Movie).

Congrats to Amazon Studios on Five Emmy Awards for

Congrats to Amazon Studios on Five Emmy Awards for 'Transparent'

Amazon Wins First Emmy Awards

September 14, 2015

Amazon Studios’ acclaimed series Transparent won in three categories at the 2015 Creative Arts Emmys. This is the first Emmy win for the streaming channel. Bradley Whitford’s award for Outstanding Guest Actor in a Comedy Series is the first Emmy Award for an actor playing a “trans” character. Transparent also took home awards for Outstanding Original Main Title Theme Music from Dustin O’Halloran and Outstanding Costumes for a Contemporary Series from Marie Schley and Nancy Jarzynko.

Transparent, Original Series Produced by Picrow for Amazon Studios

‘Transparent’, Original Series Produced by Picrow for Amazon Studios

Amazon Studios Premieres Its New Original Series ‘Hand of God’

September 4, 2015

Hand of God debuts today on Amazon Prime. It is the newest Picrow-produced drama from Amazon Studios. The series stars Ron Perlman (Sons of Anarchy, Hellboy) as the morally corrupt Judge Pernell Harris who suffers a breakdown and believes that God is speaking directly to him. This compels him onto a path of vigilante justice. Dana Delany (Desperate Housewives, Body of Proof) plays Pernell's wife Crystal Harris.

The series was created by Ben Watkins (Burn Notice) and directed by Marc Forster (Monster's Ball, Finding Neverland, World War Z).

Hand of God also stars Andre Royo (The Wire), Alona Tal, Julian Morris, Elizabeth McLaughlin, Emayatzy Corinealdi, and Garret Dillahunt. Amazon subscribers in the U.S., UK, Austria and Germany can stream the show on Prime. Watch it here: Hand of God

Hand of God Premieres on Amazon

“Hand of God” Premieres on Amazon

Ron Perlman and Dana Delany star in Hand of God

Ron Perlman and Dana Delany star in “Hand of God”

‘Transparent’ Is Most Nominated Comedy at 2015 Emmys

July 16, 2015

11 Emmy Award nominations make Transparent the most nominated comedy series this year. Amazon, along with the other digital contenders, are challenging the traditional Emmy landscape and showing that they will continue to push TV’s creative boundaries.

As Television Academy chief Bruce Rosenblum said, “Television’s creativity, influence and impact continue to grow and have never been stronger.”

Picrow would like to congratulate Jill Soloway on her nods for both writing and directing, as well as the many other deserving nominees.

Transparent Emmy Award Nominations:
Outstanding Comedy Series
Outstanding Lead Actor in a Comedy Series – Jeffrey Tambor
Outstanding Supporting Actress In A Comedy Series – Gaby Hoffman
Outstanding Guest Actor In A Comedy Series – Bradley Whitford
Outstanding Writing for a Comedy Series – Jill Soloway (Pilot)
Outstanding Directing for a Comedy Series – Jill Soloway (“Best New Girl”)
Outstanding Production Design For A Narrative Program (Half-Hour Or Less) – “The Letting Go”
     Cat Smith, Production Designer
     Maria Baker, Art Director
     Nya Patrinos, Set Decorator
Outstanding Cast for a Comedy Series – Eyde Belasco, Casting Director
Outstanding Costumes For A Contemporary Series, Limited Series or Movie – “Symbolic Exemplar”
     Marie Schley, Costume Designer
     Nancy Jarzynko, Costume Supervisor
Outstanding Single-Camera Picture Editing For A Comedy Series – Catherine Haight, Editor (Pilot)
Outstanding Original Main Title Theme Music – Dustin O’Halloran

"Transparent" Is Most Nominated Comedy at 2015 Emmys

“Transparent” Is Most Nominated Comedy at 2015 Emmys

"Transparent" Family Photo

“Transparent” Family Photo

‘3 ½ Minutes, Ten Bullets’ In Theaters June 26

June 19, 2015

Picrow Director Marc Silver is set to premiere his latest documentary, 3 ½ Minutes, Ten Bullets, in theaters on June 26th. The film takes a closer look at the 2012 shooting death of Jordan Davis, a young black teenager, and the trial of his killer Michael Dunn, a white middle-aged male. The filmmaker intercuts powerful footage from the trial of Dunn with moments shared between Jordan’s parents, Ron and Lucy.

Silver (Who is Dayani Cristal?) premiered the film at the 2015 Sundance Film Festival, where HBO picked up the U.S. television rights. It will air in the fall following the theatrical run.

Get tickets here:
3 ½ Minutes, Ten Bullets Tickets

Marc Silver’s Uprising Radio Interview

HuffPost Live Interview with Marc and Jordan’s parents Ron Davis and Lucia McBath

Lucia McBath, mother of Jordan Davis

Lucia McBath, mother of Jordan Davis

‘Women in Film’ Honors Jill Soloway

June 19, 2015

Jill Soloway was honored with the Lucy Award For Excellence In Television at Women in Film’s 2015 Crystal + Lucy Awards. After receiving the award from Tony Award-winning actress Judith Light, Soloway recalled the advice given to her by Selma director Ava DuVernay encouraging her “to bring all the women filmmakers together.” The Transparent creator closed by saying, “Women speaking the truth is a revolutionary act, and it’ll change the world.”

Jill Soloway, honored with the Lucy Award For Excellence In Television

Jill Soloway, honored with the Lucy Award For Excellence In Television

ACLU Honors “Transparent” for Social Responsibility in the Media

June 10, 2015

Picrow thanks the ACLU Foundation of Southern California for honoring Transparent with the Social Responsibility in the Media Award. Transparent creator and showrunner, Jill Soloway, accepted the award at the 21st Annual Luncheon in Los Angeles. The afternoon was truly remarkable and Picrow was proud to have been a part of it.

ACLU Honors Jill Soloway

ACLU Honors Jill Soloway

ACLU Honors Jill Soloway and TRANSPARENT for Social Responsibility in the Media

ACLU Honors Jill Soloway and TRANSPARENT for Social Responsibility in the Media

21st Annual ACLU Luncheon Honoring Jill Soloway

21st Annual ACLU Luncheon Honoring Jill Soloway

Jeffrey Tambor Wins Critics’ Choice TV Award for “Transparent”

June 2, 2015

The Broadcast TV Journalists Association recognized Jeffrey Tambor, naming him Best Actor in a Comedy Series for his role in Amazon Studios’ acclaimed series Transparent. Tambor’s award is another in a string of well-deserved accolades honoring the series over the past year.

The actor closed his speech during the ceremony by saying, ‘I’d like to close by saying I had an acting teacher who said ”when you act you have to act like your life depends on it.” I was given the gift of a role where I have to act and we have to act because other people’s lives depend upon it.’

Jeffrey Tambor Named Best Actor in a Comedy Series

Jeffrey Tambor Named Best Actor in a Comedy Series

Amazon Studios Announces Music-driven Comedy “A History of Radness”

May 15, 2015

Picrow-produced musical comedy A History of Radness is among the six new kids pilots announced by Amazon Studios. The pilot, set to premiere this summer, guest stars Henry Rollins, features original music by Hutch Harris of The Thermals, an original score from Smashing Pumpkins’ James Iha, and narration by Best Coast’s Bethany Cosentino and Dan Reynolds of Imagine Dragons.

"A History of Radness" from Amazon Studios and Picrow

“A History of Radness” from Amazon Studios and Picrow

‘Transparent’ Leads the Comedy Category of the Critics’ Choice TV Awards with Four Nominations

May 15, 2015

Amazon Studios and Picrow picked up four nominations from the Broadcast Television Journalists Association for Transparent, including:

Best Comedy Series

Best Actor in a Comedy Series – Jeffrey Tambor

Best Supporting Actress in a Comedy Series – Judith Light

Best Guest Performer in a Comedy Series – Bradley Whitford

Marc Silver’s Doc “3 ½ Minutes” Receives International Representation and Distribution

April 10, 2015

Dogwoof, the UK’s leading documentary film distributor and sales agent, will handle international sales for Marc Silver’s award-winning documentary “3 ½ Minutes.” It will also distribute across all platforms in the UK and is planning a theatrical release for late 2015.

The film debuted at the 2015 Sundance Film Festival where it received the U.S. Documentary Special Jury Award for Social Impact. Domestically the doc will air on HBO following its U.S. theatrical release. “3 ½ Minutes” documents the shooting of black teenager Jordan Davis and the subsequent trial of his killer Michael Dunn.

Jordan Davis

Jordan Davis

Amazon Studios Debuts New Episodes of “Gortimer Gibbon’s Life on Normal Street”

April 8, 2015

New episodes of the Picrow-produced series “Gortimer Gibbon’s Life on Normal Street” debut on Amazon Instant Video. Gortimer (Sloane Morgan Siegel) and his friends Mel (Ashley Boettcher) and Ranger (Drew Justice) continue their adventures and solve new mysteries in this popular show from first-time writer/preschool teacher David Anaxagoras.

This Amazon Studios series has been well received by critics and fans alike, becoming one of the most streamed kids shows on the channel and receiving a second season order.

Director of Photography Eduardo Enrique Mayén has been nominated for a 2015 Emmy Award for his work on the show.

Gortimer Gibbon's Life on Normal Street

Gortimer Gibbon’s Life on Normal Street

Sloane Morgan Siegel

Sloane Morgan Siegel

Marc Silver Wins 2015 SIMA Award for “Who is Dayani Cristal?”

March 25, 2015

Marc Silver took home the 2015 Social Impact Media Award (SIMA) ‘Best Feature Documentary’ for his film “Who is Dayani Cristal?” In 2013, the Sundance Film Festival recognized his work on this film, along with Gael Garcia Bernal (“Mozart In the Jungle”), when they received the Cinematography Award and a nomination for the Grand Jury Prize.

Who is Dayani Cristal?

Who is Dayani Cristal?

Who is Dayani Cristal?

Gael Garcia Bernal

Young Stars Recognized for “Transparent” & “Gortimer Gibbon’s Life on Normal Street”

March 25, 2015

The Young Artist Foundation recognized three young stars from the Picrow-produced Amazon Studios’ hit series “Transparent” and “Gortimer Gibbon’s Life on Normal Street.” Emily Robinson received the award Best Performance in a TV Series (Recurring Young Actress 14-16) for her role as teenage Ali in “Transparent” and Gortimer Gibbon’s star Sloane Morgan Siegel picked up the award Best Performance in a TV Series (Leading Young Actor – 13 and Under). The foundation also recognized Kiersey Clemons who was nominated for her role as Bianca in “Transparent.”

Sloane Morgan Siegel

Sloane Morgan Siegel

Emily Robinson

Emily Robinson

Kiersey Clemons

Kiersey Clemons

Jill Soloway Wins Best Comedy Director for Transparent

February 26, 2015

Jill Soloway received the DGA’s award for Outstanding Directorial Achievement in a comedy series for Transparent. As a new member of the Directors Guild, she called it “a great welcome gift.” Amazon Studios and Jill Soloway’s team have had a successful awards season for this hit show. Awards include two Golden Globes (Best Actor, Best TV Series), which marks an Amazon first, and Satellite Awards including Television Series (Comedy/Musical) and Actor in a Series (Comedy/Musical) for Jeffrey Tambor. Recognition also came from the Writers Guild with nominations in the categories TV Comedy Series, New Series and Episodic Comedy for the episode “The Wilderness.”

Jill Soloway

Jill Soloway

Mozart In The Jungle Season 2 and Just Add Magic Are Greenlit

February 18, 2015

Amazon Studios and the Picrow team gear up for production on Season 2 of the hit series Mozart in the Jungle. Roman Coppola, Jason Schwartzman, Alex Timbers and Paul Weitz will write this season, and stars Gael Garcia Bernal, Saffron Burrows, Lola Kirke, Malcolm McDowell, Bernadette Peters, and Peter Vack will all be back to take audiences behind the curtain of the New York Symphony.


Picrow sprinkles a little magic on the Amazon Kids lineup with Just Add Magic, the series based on the book from best-selling author Cindy Callaghan, as adapted by Joanna Lewis and Kristine Songco. The show stars Olivia Sanabia, Abby Donnelly, Aubrey Miller, and Judah Bellamy.


Marc Silver’s Documentary 3½ Minutes Finds a Home at HBO

February 1, 2015

Picrow congratulates Marc Silver on having his documentary 3½ Minutes recognized at Sundance with the U.S. Documentary Special Jury Award for Social Impact and finding a home for his film at HBO. Marc commented on the news saying, “We are now certain that Jordan’s story will reach the widest, most diverse audience possible.”

Sheila Nevins, president of HBO Documentary Films said, “By bringing this powerful film to HBO audiences, we hope to elevate the national conversation around these tragic issues.”

Marc Silver’s Documentary 3 ½ Minutes Acquired by HBO

Picrow Director Marc Silver Premieres His Documentary 3½ Minutes at Sundance Film Festival

January 21, 2015

Following the success of his first feature length film, Who is Dayani Cristal? which won the Cinematography Award: World Cinema Documentary at the Sundance Festival 2013 and the Amnesty International Best Documentary award 2014, Marc Silver premieres his new documentary 3½ Minutes at the Sundance Film Festival 2015.

In Marc’s words, the film “dissects the shooting death of 17-year-old Jordan Davis, the aftermath of this systemic tragedy and contradictions within the American criminal justice system.” His intimate filmmaking approach to humanizing each character will surely capture the attention of festivalgoers and the subject matter will no doubt continue this important social discourse.

Jordan Davis

Jordan Davis

Marc Silver, Director

Marc Silver, Director

Six New Pilots from Picrow and Amazon Studios Now Streaming for 2015

January 16, 2015

The newest Amazon Studios pilots produced by Picrow are now showing on Amazon Instant Video. Viewers can watch, rate, and review to help pick which shows get a full series order.

Cocked is an hour-long dramedy starring Sam Trammell (True Blood), Jason Lee (My Name is Earl), and Tony winner Brian Dennehy (Death of a Salesman).

Down Dog stars Josh Casaubon (I Just Want My Pants Back), Paget Brewster (Criminal Minds), and Kris Kristofferson (Lone Star) and takes a satirical look at LA’s yoga culture.

The Man In The High Castle, from producer Ridley Scott and director David Semel, is based on Philip K. Dick’s award-winning novel.

Salem Rogers: Model of the Year 1998 is a half-hour comedy starring Leslie Bibb (About a Boy) and Rachel Dratch (SNL) and directed by Mark Waters (Mean Girls).

Just Add Magic is based on the popular children’s book and stars Olivia Sanabia, Abby Donnelly, and Aubrey K. Miller.

Table 58 is a single-camera, live-action kids’ show written by May Chan (Phineas & Ferb) and directed by Gil Junger (10 Things I Hate About You, Greek).

Picrow and Amazon Produce Pilots for 2015

Picrow and Amazon Produce Pilots for 2015

Picrow and Amazon Studios Win 2 Golden Globes for TRANSPARENT

January 12, 2015

The ground-breaking series, Transparent, from Jill Soloway, Amazon Studios, and Picrow made Golden Globes history on Sunday night. The show took home a Golden Globe for Best TV Series, Comedy/Musical and Jeffrey Tambor won Best Actor in a TV Comedy. Picrow is proud to have produced the first online series to win a Best Series award (comedy or drama), from the HFPA and to have contributed to Amazon’s first-ever Golden Globe win.

Transparent, from Jill Soloway, Amazon Studios, and Picrow

Transparent, from Jill Soloway, Amazon Studios, and Picrow

Mozart in the Jungle Premieres

December 22, 2014

Mozart in the Jungle, the new series from Picrow, Amazon Studios, Roman Coppola and Jason Schwartzman starring Gael Garcia Bernal and Bernadette Peters premieres December 23.

Mozart in the Jungle, from Picrow, Amazon Studios, Roman Coppolla and Jason Schwartzman

Mozart in the Jungle, from Picrow, Amazon Studios, Roman Coppolla and Jason Schwartzman

Mozart in the Jungle Series Premiere Billboard

Mozart in the Jungle Series Premiere Billboard

Golden Globe Nominations for Transparent, Picrow and Amazon Studios

December 11, 2014

Transparent, the comedy produced by Picrow for Amazon Studios, picks up Golden Globes nominations for Best TV Series Comedy/Musical and Best Performance by an Actor in a TV Series Comedy/Musical for lead Jeffrey Tambor. This is Amazon Studios’ first nod from the Hollywood Foreign Press Association.

Also this awards season, Picrow picked up Writers Guild TV nominations for Comedy Series, New Series and Episodic Comedy for the episode “The Wilderness.”

Transparent, Original Series Produced by Picrow for Amazon Studios

Transparent, Original Series Produced by Picrow for Amazon Studios

Jeffrey Tambor in Transparent, the original comedy series produced by Picrow for Amazon Studios

Jeffrey Tambor in Transparent, the original comedy series produced by Picrow for Amazon Studios

Jeffrey Tambor in Transparent, the original comedy series produced by Picrow for Amazon Studios

Jeffrey Tambor in Transparent, the original comedy series produced by Picrow for Amazon Studios

Amazon Studios Calls on Picrow for the 2015 Pilot Season

November 19, 2014

Picrow continues its work with Amazon Studios producing four of the seven new pilots for the 2015 season – The Man in the High Castle, Down Dog, Cocked and Salem Rogers. As always, the viewers will be asked to watch and help choose the shows that get a full series order. Voting begins when the new pilots debut in January on Amazon Instant Video in the U.S. and U.K.

Headed to series, from the previous pilot season, are Picrow-produced Red Oaks, a coming-of-age comedy set in the 80’s starring Craig Roberts and Jennifer Grey and Hand of God, a psychological drama starring Ron Perlman and Dana Delany.


Picrow Partners with Amazon for More Original Content

September 19, 2014

Marc Forster’s Hand of God and Red Oaks, directed by David Gordon Green and executive-produced by Steven Soderbergh, are just two of the new Amazon pilots produced by Picrow for Amazon Pilot Season and now showing on Amazon Instant Video, where viewers can watch, rate, and review to help pick the next Amazon Original Series. Meanwhile Picrow-produced Alpha House, Transparent, Mozart in the Jungle, Gortimer Gibbons, and The After will continue as series, several in their second season. Follow the links or click the posters to watch —

Red Oaks Pilot on Amazon, produced by Picrow


Hand of God Pilot on Amazon, produced by Picrow


Picrow Partners With Amazon for Original Content

December 2, 2013

Alpha House, political satire from Garry Trudeau, and Betas, a comedy about a Silicon Valley start-up from Josh Stoddard and Evan Endicott, are two new original series from Amazon produced by Picrow, and now showing on Amazon Prime Instant Video. Pilots for more Picrow-produced series including Mozart in the Jungle, The Rebels, The After, Gortimer Gibbons, and Transparent are being finished now. Pictures in a Row would like to thank everyone involved — well done!

Amazon Prime Instant Video

Original Series produced by Picrow and Amazon Prime Instant Video

‘Alpha House’ in the New York Times

‘Alpha House’ at IMDB

Forbes Reviews ‘Betas’ Original Series Produced by Amazon and Picrow

‘Betas’, Picrow and Amazon’s Original Series Reviewed at PC Magazine

Picrow Celebrates Independent Aging with SCAN

April 29, 2013



At our shoot for SCAN last week, the Picrow team was inspired by Kathleen (73) and Joanne (74). Both are members of the SCAN Duals program and receive assistance allowing them to live independently at home instead of moving to a nursing facility. Kathleen is a grandmother of 25 and a great grandmother of over 20 more! Joanne wonders if SCAN might consider covering her dog, Mogley, since he is clearly a member of her family. We were delighted to meet both of these vibrant ladies.




Picrow Signs Director Leonardo Ricagni

April 16, 2013



Picrow has signed director/writer Leonardo Ricagni for commercials, digital and long-form projects. Ricagni is probably best known in the commercial realm for his emotionally charged UNICEF spot that debuted on the FIFA World Cup. Spots credits include work from Duracell, PPL, Hertz, Chase, Pfizer, Blue Shield and Coldwell Banker.

Coming to Picrow from The Artists Company, Ricagni is thrilled about garnering ad work that goes beyond traditional :30 fare. “There’s a whole other energy going on here at Picrow,” says Ricagni. “There’s multiple possibilities; commercials, web projects and television. I love to tell stories in different formats and now I’m able bring my other projects here. I love where advertising is going, storytelling using different platforms. It’s very appealing, very inspiring. Picrow is a seductive place to bring your ideas.” Read More

Picrow Rocks Out with “Rock While You Roll” Spots for Hyundai & “Jimmy Kimmel Live!”

January 17, 2013


The emphasis is on “rock” with these two :15 spots we shot for GreenLight Media & Marketing featuring a custom Hyundai Santa Fe. Since their debut in October, they have racked up a combined 4.5 million hits on YouTube, as viewers debated about the origin of the awesome soundtrack chosen by editor Joseph Remerowski. And he’s not telling! Check out the spots here and here or find out more info: Picrow Teams with GreenLight Media & Marketing for “Jimmy Kimmel Live!” Branded Content Shorts for Hyundai.



“The Innovation Lifecycle” Wins Global Award

December 14, 2012

Picrow Wins Global Award for The Innovation Lifecycle

Picrow’s IP & Science video for Thomson Reuters has been honored with a Global Award for healthcare advertising. We’re delighted the video has been receiving so much attention, although EP Roger Hunt is getting rather worn out with traveling… Congrats once again to the Thomson Reuters team!

Want to see how the magic happened? Check out Picrow Goes Behind the Scenes of its Global Award-Winning Brand Film for Thomson Reuters “The Innovation Life Cycle”. View The Innovation Lifecycle directed by Peter Lang and Picrow.

“Who is Dayani Cristal?” Officially Selected for Sundance Film Festival 2013

December 4, 2012

Congratulations to director Marc Silver! Marc’s film “Who is Dayani Cristal?”, starring Gael García Bernal, will be one of the two documentaries to open Sundance Film Festival 2013. The film explores the debate over mass migration and our approaches to it, and is also a powerful human story that illustrates how the macro effect the micro globally.

Picrow Signs ABC Series Director Adam Feinstein

October 8, 2012


Picrow has announced the addition of Adam Feinstein to its roster of directing talent. Recognized for his compelling, organic style and beautifully observed storytelling, Feinstein has distinguished himself in both long and short formats. This summer, millions of primetime viewers tuned into his ABC series “Final Witness” – a unique blend of dramatic filmmaking and crime documentary, and a format he helped originate.  As senior producer, and director of the first three episodes – Feinstein created the show’s painterly visual style, and its penetrating, emotional approach to story. Read more.

Picrow Signs Award-Winning Director Peter Lydon

September 19, 2012


Picrow is proud to announce the addition of leading British director Peter Lydon to its roster. Acclaimed internationally for his strong visual style, and unique comedic sensibility, Lydon began his career directing award-winning documentaries for BBC Arena and The South Bank Show. His BAFTA nominated biography of Peter Sellers, “The Peter Sellers Story”, also won three major awards in the U.S. Read more.

It’s Better In Malibu

September 4, 2012

So, here are a few photos of Picrow’s new office…


No, unfortunately, not really.This is actually the stunning location for Margaret Malandruccolo’s upcoming music video for Dwight Yoakam! Check out Rolling Stone’s piece about the track “A Heart Like Mine” – co-produced with Beck – here. Updates and behind the scenes photos coming soon…

USAA: Obstacles

August 17, 2012

Tackling a few national issues…


That looks strenuous.


We’d rather fly!



Picrow Creates Stunning IP & Science Video for Thomson Reuters

August 6, 2012

The Picrow team brought the process of medical innovation to life in this creative and visually stunning video for Thomson Reuters. Featuring unique graphics by the extraordinary animators, Adam Sakellarides and Lisa Rucker, the video used several actors to explain the lifecycle of a crucial new drug, from the moment it was discovered in the mind of a scientist, through the process of development and testing, to its lifesaving delivery to a patient. The amazing location is a closely guarded secret… We’re not telling! Learn more here.

Stiegemeier Makes Our Ears Bleed With Kaskade and Skrillex!

May 8, 2012

Picrow congratulates Sean Stiegemeier on his innovative collaboration with music producers Kaskade and Skrillex. Sean set the video for “Lick It” in a small town in Iceland where a beautiful woman searches desperately for music that will save her life. The video’s distinctive look was achieved by shooting the stark, dramatic landscape in reverse. We’re especially impressed with Icelandic actress and soccer player, Aníta Lísa Svansdóttir, who spent the entire shoot running backward, on ice, uphill, while wearing a Doggicam camera rig and bleeding from her ears!


Picrow Work Adorns Taubman Health Center at UMHS

March 30, 2012

During a recent Picrow shoot for the University of Michigan Health System, we were thrilled to see giant posters featuring our work from the “Hail to the Conquering Heroes” and “Hail to the Little Victors” spots. You can see more of how we worked to turn a college fight song into a rallying cry for one of the leading research and education hospitals in the country at the Campbell-Ewald site showcasing UMHS.

More work by director Peter Lang of Picrow can be found here.

Picrow UMHS Banners Conquering Heroes

My Water’s On Fire Tonight (The Fracking Song)

December 12, 2011

Picrow proudly recognizes Adam Sakellarides and Lisa Rucker, animators (and more!) who make the mundane interesting and the complex and recondite understandable — their video about Fracking, made in collaboration with NYU’s Studio 20 journalism-for-the-web program and ProPublica’s Explainer project, was just named number two video on Time Magazine’s Top 10 Creative Videos for 2011 — David Holmes, Andrew Bean, and Niel Bekker did the song, and Adam and Lisa made the video — see it here.

Read more about Fracking and the people behind the video here:

Scientific American — The Fracking Song

The Nieman Foundation at Harvard University — What we’re watching: musical fracking, award-winning photojournalism, and documentaries from Cannes

The Los Angeles Times — Fracking rap video named one of best of 2011

New York Daily News — What is fracking? Viral video of the week explains complex issue in two minute rap song

Boing Boing — The Fracking Song: My Water’s On Fire Tonight

Ecocentric: The Science Blog from Time — A Musical Introduction to Fracking

Here are the lyrics to My Water’s On Fire Tonight (The Fracking Song):

Fracking is a form of natural gas drilling
An alternative to oil cause the oil kept spilling
Bringing jobs to small towns so everybody’s willing
People turn on their lights and the drillers make a killing

Water goes into the pipe, the pipe into the ground
The pressure creates fissures 7,000 feet down
The cracks release the gas that powers your town
That well is fracked….. Yeah totally fracked

But there’s more in the water than just H2O
Toxic chemicals help to make the fluid flow
With names like benzene and formaldehyde
You better keep ‘em far away from the water supply

The drillers say the fissures are a mile below
The groundwater pumped into American homes
But don’t tell it to the residents of Sublette Wy-O
That water’s fracked…. We’re talking Benzene…

What the frack is going on with all this fracking going on
I think we need some facts to come to light
I know we want our energy but nothing ever comes for free
I think my water’s on fire tonight

So it all goes back to 2005
Bush said gas drillers didn’t have to comply
with the Safe Drinking Water Act, before too long
It was “frack, baby, frack” until the break of dawn.

With the EPA out it was up to the states
But they didn’t have the money to investigate
Sick people couldn’t prove fracking was to blame
All the while water wells were going up in flames

Cause it’s hard to contain all the methane released
It can get into the air, it can get into the streams.
It’s a greenhouse gas, worse than CO2
Fracking done wrong could lead to climate change too

Now it’s not that drillers should never be fracking
But the current regulation is severely lacking
Reduce the toxins, contain the gas and wastewater
And the people won’t get sick and the planet won’t get hotter

What the frack is going on with all this fracking going on
I think we need some facts to come to light
I know we want our energy but nothing ever comes for free
I think my water’s on fire tonight.

UNWATCHABLE on the Net at Midnight

September 27, 2011

Client: Save The Congo!
Written and Directed by: Marc Hawker for DarkFibre*
Production Company: Black Jack Films, DarkFibre Films
Producers: Tess Mitchell, Marc Hawker
Executive Producers: Jon Bains, Bradley Woodus
Cast: Thea Wellband – Teenage Girl, Angela Dixon – Mother, Guy Oliver Watts – Father, Kyarna Rose Shea – Child, Soldiers, James Alexander, Jack Bannell, Pete Garrett, Danny Kennedy, Michael Lindall, Andrew McHale, John Rackham
Film Editor: Nick Lofting
Director of Photography: Michael Bonvillian [Bonvillain]
Original Music: David Arnold
Sound Design: Joe Mount and Nick Lofting
Colourist: Simon Bourne @ Framestore
Flame Artist: Owen Saward
VFX: Rushes
Digital Intermediates: Ascent 142, Company3, Absolute Post
Sound Mix: Nick Del-Molino
Second Unit Director: Marc Wolff
Film Titles: Justin Blampied

Digital Strategy – Jon Bains @ To The Power of N

*DarkFibre is represented by Pictures in a Row in the U.S.

My Water’s On Fire Tonight (The Fracking Song)

September 8, 2011

Pictures in a Row’s Adam Sakellarides and Lisa Rucker are animators (and more!) who make the mundane interesting and the complex and recondite understandable — their video about Fracking, made in collaboration with NYU’s Studio 20 journalism-for-the-web program and ProPublica’s Explainer project, was just named number two video on Time Magazine’s Top 10 Creative Videos for 2011 — David Holmes, Andrew Bean, and Niel Bekker did the song, and Adam and Lisa made the video — see it here.

Read more about Fracking and the people behind the video here:

Scientific American — The Fracking Song

Boing Boing — The Fracking Song: My Water’s On Fire Tonight

Ecocentric: The Science Blog from Time — A Musical Introduction to Fracking

Here are the lyrics to My Water’s On Fire Tonight (The Fracking Song):

Fracking is a form of natural gas drilling
An alternative to oil cause the oil kept spilling
Bringing jobs to small towns so everybody’s willing
People turn on their lights and the drillers make a killing

Water goes into the pipe, the pipe into the ground
The pressure creates fissures 7,000 feet down
The cracks release the gas that powers your town
That well is fracked….. Yeah totally fracked

But there’s more in the water than just H2O
Toxic chemicals help to make the fluid flow
With names like benzene and formaldehyde
You better keep ‘em far away from the water supply

The drillers say the fissures are a mile below
The groundwater pumped into American homes
But don’t tell it to the residents of Sublette Wy-O
That water’s fracked…. We’re talking Benzene…

What the frack is going on with all this fracking going on
I think we need some facts to come to light
I know we want our energy but nothing ever comes for free
I think my water’s on fire tonight

So it all goes back to 2005
Bush said gas drillers didn’t have to comply
with the Safe Drinking Water Act, before too long
It was “frack, baby, frack” until the break of dawn.

With the EPA out it was up to the states
But they didn’t have the money to investigate
Sick people couldn’t prove fracking was to blame
All the while water wells were going up in flames

Cause it’s hard to contain all the methane released
It can get into the air, it can get into the streams.
It’s a greenhouse gas, worse than CO2
Fracking done wrong could lead to climate change too

Now it’s not that drillers should never be fracking
But the current regulation is severely lacking
Reduce the toxins, contain the gas and wastewater
And the people won’t get sick and the planet won’t get hotter

What the frack is going on with all this fracking going on
I think we need some facts to come to light
I know we want our energy but nothing ever comes for free
I think my water’s on fire tonight.

Picrow Featured on SourceEcreative

October 19, 2010

Pictures in a Row has been featured in a story on SourceEcreative, the renowned and respected resource for advertisers, ad agencies and production companies.

Pictures In A Row Taps its Legacy to Integrate Production and Editorial
by Anthony Vagnoni

Founded by a director with a passion for editing, Picrow offers full up production and editorial – with all the benefits that entails – in an environment seeped in Hollywood tradition.

If there were ghosts running around the studio at Pictures in a Row, one thing is certain—they’d be famous ghosts. Maybe the young Marilyn Monroe, or Walter Koenig (that’s right, Ensign Chekov from “Star Trek”), or even the jut-jawed Robert Conrad, the star of the original 1970s TV series “The Wild, Wild West.” All have ties to the building in L.A. that Pictures in a Row calls home.

What’s this got to do with editing? Kind of everything and nothing. The connections to what the folks at PicRow, as they are commonly known, are doing are nothing more than ethereal. “There used to be optical benches back here where our editing bays are now,” says Pictures in a Row founder and director Peter Lang. Lang, a former editor himself who believes the legacy of the company’s location helps underscore its deep roots in production.
Today, Pictures in a Row is a diverse studio that not only shoots TV spots for a range of top brands and agencies around the country, but also has a thriving post production arm that provides full service editorial for TV spots, music videos and other projects. Lang is the shop’s lead director, with Jason House also directing in as well as editing. House is one of a team of six editors that is lead by Gregory Nussbaum, a veteran whose work ranges from spots to features. While Nussbaum frequently collaborates with Lang on his work, he also cuts work for a range of other directors and agencies.

Their operation is housed together in one sprawling (metaphorically, at least) operation that’s part shooting stage, part production company, part creative editorial house—in a sense, it’s its own little commune. And it seems the locale is well-suited to Pictures in a Row’s eclectic offerings. Before the company occupied the space on Seward Avenue in Los Angeles, it was the home base of Ray Feeney, a special effects wizard who helped develop one of the first motion control rigs. Before that, it was the home of the Westheimer Company, a revered visual effects house that not only produced many of the practical effects seen on the original “Star Trek” TV series, but countless other gems of the ‘60s, ‘70s and ‘80s. And prior to that, it was the studio of a photographer named Tom Kelley, whose shot of a nude Marilyn Monroe, sprawled across a ruby-colored satin sheet still causes a sensation, even in these days of pop stars wearing outfits made of raw meat.

Lang is a brainy, thoughtful yet engaging Harvard grad who ended up dropping architecture for a different kind of design and planning—that of film, not buildings. He got his start in the business as an editor, but quickly started shooting, and for a period of time early in his career cut most of his own work, much of it TV commercials for L.A.-based agencies.

Fascinated by the existential meaning of what filmmaking represents—ask him to explain his thoughts on Rene Magritte and the ‘Treachery of Images’ and how movies are really just two-dimensional representations of real, three-dimensional objects and spaces—he’s also deeply vested in the interplay between editors and directors, and what that can produce in terms of work.

“This place has a legacy that’s so cool,” says Lang. “There even used to be Moviolas here, and flatbeds,” he says of the relics of creative editorial that used to be employed in the rooms where they now run Final Cut Pro. And Feeney, who won three Oscars for his visual effects technology, links the world of practical effects with the current world of digital effects, Lang notes—providing another layer to the PicRow back story.

What’s just as alluring to Lang is not only the bridge between the practical and digital realms of filmmaking, but the link between directing and editing. As he became busier and busier as a director, he was no longer able to edit his own work; hence, the studio brought in Nussbaum, who cut almost all of Lang’s work for a time. “There was a period when we were essentially a small production boutique with one director joined to a small editing boutique with one editor,” says Lang.

Eventually, as the company grew and Nussbaum began to cut work for other PicRow directors, as well as work from outside the company, he was less and less available for Lang—so the company, by necessity, grew its editorial capabilities and brought in additional talents.

The result has been a melting pot of talents—the blending of which is not all that accidental, says Lang. “The intermingling of people and skills here is really all about making this studio more than the sum of its parts,” he comments. “It’s a deliberate strategy designed to let us play off of each other’s strengths, both conceptually and in terms of our capabilities. There’s lots of sharing of ideas here between directors and editors, as well as with our designers and effects artists. We find the more points of view we have, the better the work turns out.”

While the PicRow editorial crew often edits the work that PicRow directors shoot, it’s not all they do, says Executive Producer and Partner Electra Lang. “We edit work that other directors at other production companies shoot, and there’s work that we shoot that gets cut at other editorial houses,” she points out. “We enjoy working with everyone, and we benefit from these relationships in lots of ways. For example, even thought we can do finishing here, there are still times when we go to places like Company 3—Peter and Stefan Sonnenfeld have worked together many times, and have a great relationship.”

So what’s the biggest advantage of the PicRow one-stop model? “It’s a mix of things,” Electra says. “There’s not just the creative energy that comes out of our collaboration, but also an element of efficiency and convenience.”

Clients are also finding that the benefits of working in the PicRow style have advantages that are more intangible, says Electra. “Agencies are beginning to set up their own editorial bays, and they understand how you can work quickly and nimbly, with lots of direct creative feedback. When they come here and see a company that’s set up along similar lines—and producing high-end work in the process, not just the kind of bread-and-butter work that’s often associated with in-house facilities—they immediately see its appeal.”

A great example of how PicRow taps all its one-stop goodies in the service of agencies is a job it’s doing for USAA, a financial services company that offers products like insurance to the families of retired and active servicemen and women. The spot is being shot on the PicRow stage, which has been artfully made up to look like a high-tech battle command center (with Phasers set on stun, we’re sure), decked out in soldiers in full battle dress; Lang is shooting the job, which is being cut at PicRow as well.
From the editor’s point of view, having this kind of input from the director—and this ability to weigh in on how best to approach a job early on in the process—is a thing of beauty. “We have a very collaborative, team atmosphere here,” says Nussbaum. “It works well on a number of levels. For example, I’m not stuck in a narrow definition of what I do.” There are times when he almost functions as an assistant (albeit one with a pretty advanced reel), he points out, supporting the work of the more junior editors on the staff, or working on executing graphics or effects for other jobs. “There are no egos here about who does what. It’s a lot of fun.”

This sharing attitude has helped PicRow smooth over areas in post production. An example of this is when Nussbaum took a break for a year to edit Frank Miller’s “The Spirit,” a 2008 futuristic thriller starring Scarlett Johansson and Samuel L. Jackson, explains Electra Lang. “Gregory had been cutting most of our bigger jobs and all of Peter’s work, but when he went off to do the feature, another of our editors, Joe Remerowski, stepped in and picked up the slack.”

It helps that PicRow at times functions like a campus—in addition to the high spirits and the hijinks, along with a finely attuned sense of belonging, there’s also constant learning and professional development taking place.

“People are always getting together and pouring over cuts, seeing if there were ways to do things better,” says Nussbaum. “I just had some graphics work to do on a Honda spot, and I had another editor sitting with me while I was building comps, and that happens all the time here, that kind of hands-on training.”
“And that’s how I learned—by working with Greg,” says Remerowski. “You learn more and more about filmmaking and editing here from working with Peter and Gregory. They’re always teaching.” Adds Nussbaum, “Peter is famous for that. Everyone here has spent hours and hours with him, learning to mix audio, learning to color correct, learning to Photoshop still images.”
“I think it surprises people a lot when they come to work here to learn that Peter will drop everything and sit in a room with you until 1 AM, to make sure that your sound mix is right,” says Remerowski. “Gregory will do the same. Everyone here helps chip in when they need to.”

Peter Lang’s abiding belief that editing should not be separated from filmmaking is behind all the efforts that the company has undertaken. This includes the investment in the stage, the editor corps, the gear and the capabilities. “The more points of view and the more contributions you can bring in from diverse sources, the better the final product is going to be,” says Lang, “and that holds true whether we’re cutting for one of our directors or not. The goal is always to get the best possible effect.”

thestealthcrew @ the tellys!

October 7, 2010

Director/Editor Jason House and Producer Cesar Vega alongside Production Manager Andrew Thompson and Editor Nicole Vaskell (collectively known at times under various names such as thestealthcrew) were awarded not one but TWO Telly Awards for their work on Ford’s “Trade up to a Ford” campaign and Corinthian College’s “Graduates Voices” commercial! Way to go guys!

Telly Awards

Picrow — Ready to Ride!

October 7, 2010

Here’s some pics from the set of the latest Honda Motorcycle commercial!  Director Jason House, DP Scott Kassenoff, Producer Cesar Vega and our wonderful team of merry pirates teamed up with the folks at Dailey to shoot twelve setups over two days all featuring somewhat single-minded Honda motorcycle riders who would much rather be riding their motorcycles . . . like all the time!
Honda Motorcycle
Honda Motorcycle

Full Metal Hollywood

June 23, 2010

Hollywood being what it is, a frontal assault is sometimes necessary — the guys from Tactical media Group, Jon Barton’s outfit are the subject of a documentary being cooked up by the denizens of Picrow.

Working title: Full Metal Hollywood.attacking the house Picture 6
Tim abell Picture 9
gun tour Picture 10

On the Picrow Stage

June 22, 2010

A lot happens on the stage of 736 Seward.

Occasionally, when it’s more convenient for us to multi-task during a shoot, we shoot on our stage here at Picrow (the same stage where Joseph Westheimer shot some of the original Star Trek effects of the USS Enterprise). Here is an image of the early Starship Enterprise from the 1960’s.

And below, check out the photos from our recent use of the stage to film a talk radio spot. It is difficult to believe it is the same space, and nearly 50 years later.
Picrow Stage PAD
Picrow Stage PAD

Pulse Slither kids tell it true

June 21, 2010

slither_1slither_3slither_4slither_2Director, Ben Nussbaum, DP Scott Kassenoff and producer Bo Clancey hopped on the Pulse Slither to find inspiration for a way to share this funtastic vehicle with the greater public. For weeks the whole picrow staff was riding 30 different Slithers around the office. But what Ben and editor Joe Remerowski came up with was simple: let the kids tell the slither story!

Lights Out — Camera — Action!

June 19, 2010

Interested in the 1080 progressive pixel portrayal? Right-Click Here and select “Download Linked File” or “Save Target As…”

Most of the days we reflect upon the pace of technological advancement it seems a steady workmanlike climb — then there are days you stumble upon a vista and gaze awestruck. No this isn’t cold fusion or personal jetpacks; but it IS the next best thing.  Yes I’m talking about extreme low-light sensitive HDDSLRs.

From Vincent Laforet’s Blog:

Here is the main point that I hope you take into account: the short film you are about to watch was shot in pretty much the very worst light that I could possibly find in an evening urban landscape.  I did not chose “pretty lighting” in a mall or under neon signs.  That would have been cheating in my book.

The short was shot near East 6th and Mateo St. in Los Angeles – in an industrial part of the city.   If you live in the area – go check out the area – you won’t believe the video you see below came from the poor lighting in that area.   Sodium and mercury vapor lights.   That’s it.  Really awful lighting.

To find out how they (Vincent Laforet, Stu Maschwitz, David Nelson) managed to do that check out the rest of his blog:

Vincent Laforet’s Blog.

They threw together something worthy in 72 hours with very short notice and Pictures in a Row’s Benjamin Nussbaum cut it into the stylish spot “Nocturne” featured below.  Let’s give our Benjamin Nussbaum a shameless plug:

From Stu Maschwitz’s blog at

It’s one thing to shoot a film in two nights, but its another thing entirely to post it in a week. Editor Benjamin Nussbaum at Pictures in a Row is a total rock star. He took our hectic collection of footage and made it sing. If you need your shit cut good, go to Pictures in a Row. Seriously.

The rest is at:

Stu’s Blog —

Kudos to Canon’s Curiously Capable Capturing Contraption as well!

Morgan Freeman and Picrow shine a light

June 17, 2010

Morgan_Still_05flat gen rgb


Morgan Freeman, Amnesty International, and YouTube joined forces with Peter Lang to shoot a call to arms. For International Human Rights Day we are asking video artists and activists, filmmakers, artists, and rabble-rousers to create a video about a non-profit of your choice, concerning a Human Rights Issue that is close to your heart. Shot by Peter Lang here at the Picrow stage and edited by Joe Remerowski, this spot encourages others to take inspiration from stories of leaders like Nelson Mandela, and to use the medium of YouTube to spread that inspiration. Spread the word to help protect Human Rights by going to and submitting your powerful story of individuals coming together! Siyahamba!

A wooden F-16 and a great bunch of guys for USAA

June 15, 2010



Watch the Brotherhood Spot

Watch the Soldier Spot

Pictures in a Row’s Ray Baum, Gus Vasquez, and Steven Kellebrew (along with John Eggette from Producer’s Air Force and a few other people) put together Chuck Hood’s wooden mock-up of an F-16 and put it to work in the Air Force part of a spot for USAA, the insurance giant that caters to US service members and their families — Baum and company managed to curb their natural interest in what would happen if they installed a jet engine, and carted the whole thing out to the former Norton Air Force base, where ex-Air Force fighter pilot Chris Vasquez and Navy Blue Angel Len Anderson teamed-up to make a convincing show of a living breathing base attached to the tactical air command. That day, and the other three days of the shoot were all about making a paean to the men and women in the armed services — two spots, a :60 and a :30, as tribute and praise, with a little of what it means to serve thrown in.

The rest of the shoot relied heavily on an incredible group of guys brought by Jonathan Barton of Tactical Media — JB’s people rose to the challenge of recreating documentary-style footage of people in the field in Afghanistan and Iraq or on board ship absolutely wonderfully and with tremendous esprit de corps — all without any help from the military. Jon Barton’s people — and Jon himself — were phenomenal. Bob Hope’s old ranch in the Santa Monica Mountains and inner Lytle Creek at the 5000-foot level stood in for Afghanistan, as did Blue Sky Ranch in Santa Clarita. The USS Midway Aircraft Carrier Museum played the part of a more modern carrier.

Peter Lang was the director, Sharon Groh produced, with David Quartararo executive producing, but much credit should be given to Jon Barton and everyone he brought — Brett Lynch (former Navy Seal), Marvin Jordan, Zach McCall, Dotan Baer, Santiago Zapata, Darius Cottrell, Matt Anderson, Robert Garcia, Wade Harlan, to mention a few — all were great. We couldn’t have done it without their tireless invention and willingness to do anything for the shot.

The agency was Campbell-Ewald, and we had a wonderful, engaged team: Al Majewski, art director, Jeff Warner, copy writer, producer Laura McGowan (!!!), and creative directors Jon Stewart and Doug Blanchard. START Editorial in Detroit handled the cuts with editor Louis Lyne at the helm. Eric Maurer from Postique Detroit did the color. All succeeded in accomplishing remarkable work in a very short time.

USAA was founded in the 1920’s under the name United States Army Automobile Association by a group of army officers who were refused automobile insurance as a result of having been enlisted in the army. In an effort to provide themselves with auto insurance, they began the USAA, and today it is a Fortune-500 company, consistently rated highest in consumer surveys. This is their first venture into broadcast. Picrow is proud to have been a part of it.

Westheimer Studios

June 13, 2010

The first interracial kiss on TV seems to come from Nancy Sinatra’s 1967 variety show Movin’ with Nancy, but the first scripted interracial kiss on tv, the one that is etched into our popular imagination comes from Star Trek when Lt. Uhura, Nichelle Nichols, famously kissed William Shatner’s Captain James T. Kirk in 1968. We might agree that Science Fiction, while it is often criticized as being formulaic and downright cheesy, continues to make some rather radical statements as is evinced in this year’s underdog blockbuster District 9. And while Pictures in a Row is not currently in development on any Science Fiction extravaganzas, we can say that our history extends from this future-leaning genre.

In 1955, Westheimer Company was one of the most respected visual effects houses.  For 30 years its studio doors were open to industry. Providing Hollywood effects for The Empire Strikes Back, The Heart is a Lonley Hunter, Star Trek, Twilight Zone, Dynasty, and Lassie, among others. The Westheimer Company was an important presence and industry training ground in the field of visual effects. Founder, Joseph Westheimer, was born in Los Angeles and grew up playing on the Warner Brothers lot where his aunt was a secretary to production manager Bryan Foy. At the tender age of 15, Westheimer began working as a studio messenger and then he eventually moved to the prop department. After obtaining a degree in electrical engineering from the California Institute of Technology, Westheimer went back to Warner Bros where he got a job in the special effects department—at the time the largest department of its kind. At Warner, Westheimer worked with other top special effects people including Edwin DuPar, Hans Koenekamp, and Warren Lynch. After starting the Westheimer Company, he continued to actively develop new special effects styles, propelling him to win an Emmy Award in 1968 for Individual Achievements in Cinematography and winning an Academy Class III Scientific or Technical Award in 1975 “for the development of a device to obtain shadowed titles on motion picture film.”

Westheimer also trained respected effects editor Richard Edlund, who is reported to have done everything at the studio from sweeping the floor, to rotoscoping the USS Enterprise, to playing “Thing” in The Addams Family title sequence. After four years studying under his “mentor,” Joseph Westheimer, Edlund went on to join George Lucas’ Industrial Light & Magic team and win two Academy Awards for Star Wars (1977) and Raiders of the Lost Arc (1981) and two Special Achievement Awards for The Empire Strikes Back (1980) and Return of the Jedi (1983).

Imagine, if you will, watching the USS Starship Enterprise flying across the night sky, all the intergalactic characters it holds and all the places it would go. Now imagine that 11-foot long and 200-pound model sitting in what is now the Picrow stage. The model, designed by Walter Matta Jefferies and built by Richard C. Datin Jr., signifies both our film world past as-well-as our imagined future. Visual Effects make their way into many films these days, but it would seem that they started out in genre, which is to say that they began in action, science-fiction, and horror flicks. What is unique about VFX in cinema and television is that they show us what we can only imagine, they make these fantastical realities come to life, and they creatively provide us with new ways to see the potential of film as well as the world itself. From the miniatures that were shot here on Seward Street to the computer graphic lighting and texturing that comes into the scene in post-production, VFX has come along way and with no small thanks to Westheimer and his studio’s pioneering work.

Star Trek: the first scripted inter-racial kiss on television

Star Trek: the first scripted inter-racial kiss on television

Wesheimer Studios' Starship Enterprise on Seward Street

Wesheimer Studios’ Starship Enterprise on Seward Street

Planet Maquette at Westheimer Studios

Planet Maquette at Westheimer Studios

Picrow Director Peter Lang Waxes Rhapsodic on the Medium of Film for Kodak

June 12, 2010

Film or digital? That is the question. Or is it? Kodak talked to some people who know, including Director and Cinematographer Peter Lang of Pictures in a Row. Appearing alongside Lang in this segment are Florence Buchanan, Creative Director BBDO/NY, Tricia Lentini, Producer BBDO/NY, and David Perry, Head of Production at Saatchi & Saatchi (New York). The film is by Henry Corra, of Corra Films (New York), and was produced by Celia Maysles.

— Watch Peter Lang Speak on the Magical Medium of Film
— See the Full Chapter on YouTube

In this clip, all illustrations were created by Director/Cinematographer Peter Lang

Tom Hackett drives his Ford Edge to Mammoth

June 10, 2010



IMG_1793-1Malibu’s R.E. star, Tom Hackett, is an active guy!  This is why, at the request of Southern California Ford and with Director Jason House behind the camera, we followed Hackett in the Ford Edge Crossover across the California landscape — from Malibu to Mammoth Mountain!  Over the course of two separate shoot days— and with the aide of  intrepid Stealth Crew all stars Cesar Vega, Nicole Vaskell, and Andrew Thompson (not to mention the rest of the wonderful crew!) — we proved just how much one can accomplish while still making a small footprint (not to mention staying warm in freezing temps!) Most people would say you couldn’t shoot all of those locations and do running footage all at the same, but with the crew, the car, and the can-do attitude — we did just that!

Heald Stories

May 20, 2010




“There’s no script, you can’t say the wrong thing; just relax and be yourself”—With those words, a new campaign for Heald Colleges via Corinthian was born, and the Stealth Crew came together to make it happen. With Cesar Vega producing, Jason House behind the camera directing and shooting, Andrew Thompson coordinating, and a guest appearance by second camera maven, Joe Remerowski, the team was up to their usual guerilla-style/small footprint approach, shooting interviews with real graduates of the school, and having fun all the while — all in all, a good day out!

The US Navy promotes volunteerism

March 10, 2010

Recently Picrow filmed a public service announcement to promote volunteerism sponsored by—believe it or not—the US Navy! The Navy is promoting volunteerism at the individual and organizational level. We followed some of their volunteers around Los Angeles to see all of the important different things that we can all give our time to.


Volunteers help restore an adobe at the Los Angeles Arboretum.

Picrow teams up with Coronet Films for “LIFTED”

November 6, 2009



Here are some pictures of Uriah, the star of Lexi Alexander and Gregory Nussbaum’s new film LIFTED. Produced by Deborah del Prete and Coronet Films: starring Uriah Shelton, Ruben Studdard, Trace Adkins and Nicki Aycox this is the story of a kid who is LIFTED through a passion for R&B music that he shares with his father!

PSAs for Human Rights Watch

November 4, 2009


Charles Butler just edited a 5-minute PSA for the Human Rights Watch Gala. It was a powerful piece about the work the HRW does to advocate for juvenile rights. One of the driving stories follows a girl named Sara K. who at the age of 16 was sentenced to Life without parole for killing a man who raped her at the age of 13. Focusing on the Juvenile Life without Parole (JLWOP) sentence, which in 39 states can sentence juvenile offenders to Life without the possibility of parole, the piece tells the story of why and how the HRW advocates for fair sentences for youth offenders. Scotty K. shot the interviews of Elizabeth Calvin, the Senior Advocate, Children’s Rights Division, Human Rights Watch; Tamar Chafets, Co-Chair, Los Angeles Network; and Chaplain Javier Stauring, Recipient of the 2003 Human Rights Watch Defender Award to try to explain why it is that the U.S. is the only country where is it legal to sentence a juvenile who cannot legally smoke, drive, or drink to a life and death in prison.

McCann sends director Peter Lang back in time

November 2, 2009

Director Peter Lang of Hollywood based Pictures in a Row just returned from 18th century Virginia where he shot 2 spots for Colonial Williamsburg. He spent the past week with brick makers, silversmiths, fife and drum corps and George Washington, and came back with the beautiful pictures to prove it! Fresh out of the leaves and pumpkins of a Virginia Fall, and amidst the pride of a William and Mary College Reunion, Peter Lang got his living history on.

Picrow knows WHO, WHAT, WEAR!

November 1, 2009

So yes, we do want to know, NEED to know, what to do with oversized sweaters, metallic leggings, and hair accessories to best compliment our Brenda Walsh-inspired bangs this Fall. So, just like everyone else we tune into the website Who, What, Wear. And thankfully Resident stylistas Joe Remerowski and Scotty K (a.k.a. Scott Kassenoff) have made it much, much easier for us to get the fashion tips we have been craving! Joe and Scotty shot 6 webisodes for Who What Wear’s Schooled in Style series, with Joe, Jerry Pyle, Joel McWilliams, and Lisa Rucker on editorial and Adam working his usual magic graphics. Then to really ice our run walk, Joe continued to work his look, this time teaming-up with Ben Nussbaum to shoot 4 episodes of Ask a Stylist with Joe, Joel and Lisa on editorial, and Adam on graphics. And what can we say without sounding overly confident? I mean, it looks good.

Summer Photos

September 21, 2009

As the sun begins to set a little bit earlier and moves into the sign of Libra. As the Los Angeles heat dissipates a bit, and our lazy days become busy working-girl ones, we would like to take a chance to reflect back on the summer loving we have all done with our cameras. The New York Times has just posted another one of their user-generated collections of photographs of the summer, and maybe we should do the same… Calling all Picrowers, what did you do on your summer staycation?

Nikki Is Engaged!!!

July 27, 2009

This past Saturday at the Griffith Park Observatory Nikki’s most charming fiance, Daniel Ferguson, in a dapper white suit got on one knee and proposed! Thirty of Nikki’s friends and family hidden in the wings and buttresses emerged to surprise Nikki right before the proposal! The answer, we are pleased to report, was a resounding YES! They are planning the wedding festivities summer. After the proposal everyone went back to the site where the romance all began—The House of Pies to celebrate the young couples bright bright future!

736 Seward Design Team

June 22, 2009

Much went into the careful planning and designing of that which we now know as the Pictures in a Row headquarters. Although parts of the final product have been revealed to those of you that have recently visited Picrow—recently like in the past year, but not until now is the design team revealing it’s work on the world wide web. Aaron Kuehn, also known as Aarline Designs drew the plans for 736 Seward, along with senior designer Keith Greco and visionaries Peter and Electra Lang.

We’ve made Aaron’s fancy design book layout of the office available just for you.

Doritos Guy & Jaguar win AICE award!

May 21, 2009

The A.I.C.E Website

AICE (The Association of Independent Creative Editors) just announced the award-winners for this year and Joe Remerowski and Charles Son are the big Spec Spot editorial winners for Frito-Lay’s “Doritos Guy” (directed by Son). The video is a play on you-tube fandom and our all-around love for Dorito snack foods. The piece features not only the Pictures In a Row conference room, but also Picrow staff members hidden in plain sight.

And if that weren’t enough, the Peter-Lang-directed spot for Jaguar’s “XKR-S” won Neil Gust of Outside Editorial, N.Y., the top editor spot in the New/Emerging/Alternative Media category. The video is engrossing, pulling the viewer into Mad Max-meets-The Matrix with white sand desert roads and the shock waves of driving fast and hard.


May 18, 2009

The Museum of Modern Art has a show up right now called Tangled Alphabets—Latin American artists Léon Ferrari and Mira Schendel who used the visuality of language as more than the vehicle for communication but as the thing to be shaped and molded itself. If you know Peter Lang & co, then you know Pictures in a Row is a more than attentive to the various font possibilities. In other words, if you are attached to Picrow, then you better choose your font carefully. So then, might we all agree that language itself is art.

Tervetuloa! Misko Iho!

April 25, 2009

Misko Iho is picrow’s new director! Tervetuloa! Tervetuloa!

Misko Iho

Misko won The Young Director’s Award, or so Peter likes to tell people, when in actuality he just made this spot for the award. Misko is a self-educated learn-as-you-go director from Finland who loves story telling and making films of any length. His other loves are dirt, night, shadows, rain, snow, dust, fog, weird characters, 14mm lens, unusual situations, pushing the limits, anything extraordinary, challenge, breaking the rules, hot sauna and jumping out of airplanes.  But when the picrow scribe got down and dirty with him he let his true colors shine, or rather, he shone with these photos of his free-time activities parachuting.

misko Iho

In addition to floating high above the ground, Misko’s favorite visual artist is Tarsem Singh—remember that amazing opening sequence ni the Namibian deserts in “The Cell”?  His favorite animal is, well what else, “probably something that flies” and his favorite picrow factoid has to do with our building’s famous history as housing early the early Monroe “Red Velvet” photo shoots.

Robotics Therapy in the Northeast

February 21, 2009

Picrow-ers went to New York and Boston this week to visit some rehab facilities that are using robotics therapy to help children with Cerebral Palsy. The first stop on the trip was the Spaulding Rehabilitation Hospital in Boston. Here we met the two doctors involved with Lokomat trails, Dr. Paulo Bonato and Dr. Ben Patritti. The Lokomat, as they explained it, is used to help perform therapy on the lower extremities. It is robot-assisted walking therapy. The children that we met seemed to greatly benefit from using the Lokomat—one girl, Allie, went from using a walker to being able to use crutches, and another boy, Evan, learned to walk without the use of his crutches. We also spoke with Dr. Donna Nimec, a specialist in this field, who told us that she was initially skeptical about the usefulness of the machine, but after using the Lokomat herself and seeing the results with the patients, she became a convert. The parents that we spoke with were all very pleased with the increased mobility of their children thanks to the Lokomat, and they expressed and desire for more of them in more locations. But before our departure, the Spaulding Rehabilitation folks showed us another therapy machine, the Armeo, which is currently being used only on adults. The Armeo is an task-oriented therapy robot to help gain control of the upper extremities. It is currently mostly used in stroke patients, but with more research they are hopeful that the Armeo can be used to help kids with Cerebral Palsy as well.

The next stop on our trip was the Burke Rehabilitation Center in White Plains, NY. Burke had a large array of therapy robots, the histories of which we had the privilege of learning about from Dr. Bruce Volpe. From Burke we went to the Blythedale Children’s Hospital in Westchester, NY. Here we met with Dr. Hermano Igo Krebs, winner of the 2009 Isabelle and Leonard H. Goldenson Technology and Rehabilitation Award, who was involved in some of the early studies of robotics therapy. Krebs collaborated with Dr. Fletcher McDowell and Dr. Mindy Aisen in robotics therapy’s early days to stuff rehabilitation in stroke patients. Based on the success of their initial work, they moved on to try robotics therapy for people with similar impairments, such as children with cerebral palsy.

At Blythedale we also met with Dr. Joelle Mast who filled us in on some current studies that were being conducted with the MIT Manus, which focuses on therapy for the arm. Finally, we caught-up with Dr. McDowell to learn a little more about how robotics came into use. McDowell got his inspiration from an article he had read about a doctor who had suffered a stoke and felt that when his arm was moved repetitively for a long period of time, he would start to feel like he could move it himself. After hearing about the robotics being developed to do just these sorts of movement repetitions, McDowell got involved in studies on stroke patients at Burke Rehabilitation Center.

Last but not least we met with Paul Volcker, the CPIRF Chairman of the Board and former chairman of the Federal Reserve, to talk about his personal relationship to Cerebral Palsy. Volcker’s son has cerebral palsy as well as four of his grandchildren, and because of this he remains deeply committed to robotics research.

Director Peter Lang with Michael, future cameraman

Director Peter Lang with Michael, future cameraman

Lisa Rucker Trying Out the Robotics Equipment

Lisa Rucker Trying Out the Robotics Equipment

Picrow and the Cerebral Palsy Staff at the Spaulding Rehabilitation Center

Picrow and the Cerebral Palsy Staff at the Spaulding Rehabilitation Center

Volcker, Chairman of the Board of CPRH and Peter Lang, Director, Discuss Robotics Technology

Paul Volcker, Chairman of the Board of CPIRF, and Peter Lang, Director, talk about the importance of robotics research

Lego art

February 6, 2009

07manhattanChristoph Niemann’s lego art “Abstract City” was featured in the NY Times this week! He takes legos and re-imagines them as part of the New York cityscape! It is brilliant in it’s simplicity!

I charge all Picrowers to make simple lego art in some way representing Picrow!

Listen, I know you are capable. In fact, I have a distinct memory of one Zach Brewer Ball in 9th grade making a video reinterpretation of Homer’s The Odyssey with Star-Wars -themed music and LEGOS boats and sirens. So, I at least expect a submission from him!

Inauguration Morning

January 20, 2009

It is as if The New York Times were reading our minds! This is like a Pictures in a Row does Obama spread. Basically, NYT put out a call for photographs commemorating Obama’s inauguration. The pictures they received truly run the gamut from people present at the inauguration to people holding babies up to signs that say Obama or holding puppies against the TV screen. We love it!


Also, here is our humble Picrow celebration of the inauguration.  We are workaholics, but we are also rediscovering our patriotism–once lost, now found!

Frame and Film Curriculum

January 12, 2009

avid bye bye

David Frame has just finished post on the second curriculum package DVD for the Story of Movies–part of The Film Foundation that puts together classic movie curriculums for in-depth study of  fine classic films. Congratulations Mr. Frame.

p.s. Say Goodbye to David Frame’s Avid as it is sadly wheeled out the Picrow office door.

New Year! New Success!

January 9, 2009


CONGRATULATIONS JULIAN LANG! Today he received The Student of the Month Award! He clearly deserves it and we are beyond proud—plus a little jealous.

Joyeux Joyeux

December 24, 2008

Holidaze are upon us. As we gear up for the new year we all just wanted to wish you a fabulous 2009 and thank all the picrow-ers and friends for a great oh eight! Picrow party pictures to come…

The Toolbox of Charles Son

December 17, 2008

Here are some action shots of Picrow’s Charles Son in his directorial coup for CCI. A toolbox hits rock bottom. ‘Tis drama. Tis Son-style!

Moon and Stars

December 1, 2008

Venus, Jupiter, and the smiling moon were out in full force tonight. They could be seen all over the world huddled together and shining brightly. Kate Montgomery (Monty) went up to Griffith Park after work to try and take some pictures of them, but they had started to be cloud covered. However the pictures she took ain’t too shabby.


November 24, 2008

In Portland, OR for the holiday and we see a FELT!!! table setting. How beautiful is this!?! It inspires us to want to start crafting away. What else are we supposed to do with ourselves as we pretend to enjoy the company of others? Oh, maybe we are supposed to actually enjoy the company of others.

speaking of dirty

November 6, 2008

Here is some bug art for you. We sprayed for termites. And Peter was hard at work documenting the stripes that went up all around the office. Now you can see what it looked like both inside and out.

Halloween is Scarry Farms

October 31, 2008

And we are super tough, but also like to indulge in the name of co-worker bonding and love. Here is one picture of us being scared out of our gourds. And others.

Falcons for Plavix

October 27, 2008

This week at the Plavix shoot the falcon stole the show. He swooped by to keep all the birds away from the shoot, and instead was everyones favorite winged-thing in all of So Cal.

Picrow spreads its wings and reads-up on other riffs

October 17, 2008

“This portrait is not an Indian” is the phrase Gerald Vizenor attaches to the famous Andy Warhol screen print of Native American activist Russell Means. Making an intervention into the way in which Native Americans have been frozen into place through the anthropological gaze, and the lens of the photographic portrait, Vizenor riffs off of Foucaults reading of the Ren Magritte painting, “Ceci n’est pas un pipe” articulating the disjoint between signifier and signified, and the power that is intrinsic in the process of bringing something into language, naming a pipe or an Indian as such. Now, ceci n’est pas un film. Forever relevant it seems.

DQ aprroves cette message.

October 10, 2008

David Quartararo has been elected to serve as a member of the Board of Directors for the AICP/WEST (Association of Independent Commercial Producers). You are very worthy, DQ!

Kate Make Chat

October 7, 2008

It is not uncommon in this day and age to see technology married to art. This is a less analog, more grainy and more immediate for of artwork. Some may say, no, and some may say yes. And we are here to say- sometimes no, but sometimes yes. Take for instance, our resident pixie, Kate Montgomery. Take this chat art, if you will, made with Kate on location in Austin, Texas and her Picrow comrades at home in Los Angeles. Might I suggest the aesthetics of immediacy?

Picrow Client Services are #1

September 30, 2008

Joe, Jason, Ben and Peter got together to show our new client the ideas that run the Picrow train of aesthetic genius. Jason and Ben gave a little pitch. And before the day was out, Peter shared some of our organic cuisine (below) with the client saying, in effect, we are in this world together.


More to Call it…

September 22, 2008

Mastron proclaimed: Cretaceous, Canary, China, Cuckoo, Confiscatory, Cupola or Capsicum. Daniella wanted even more Matthew Barney in this world and suggested Cremaster Cycle. In true Zach fashion Mr. Brewer Ball suggested the words: Constabulary, Cribage, Curvaceous, Clapper, and Crowpie and gave as extensive definitions for each word. Monty was also very into the Curvaceous suggestion. Andrew growled Carnivore! Marti confidently proclaimed the new name was simply- Coagulum. And me, Gossip Girl, well thats one secret I will never tell…..Centaur!

What Do We Call It?

September 22, 2008

A recent survey asking what we should call our new RAID produced some interesting results. The only requirement was that the name started with a C. Nicole voted CORINTHIAN. Cesar said, what else, “Ceasy!” David Frame voted for Corvette, Courvosier, Contitnental and Cognac. He wanted to butch it up. DQ suggested, ofcourse from his iPhone, Carpe Diem! Joel McW suggested his favorite lunch sandwich name, Copacabana (with chicken). Charles Butler gave us such gems as: Coelacanth, Cerulean, Conflagration, Corpuscle. Adams suggestions of Calligraphy and Cartography were quite proper.

Jaguar Ads. Gone but not forgotten!

September 17, 2008

It is true that once upon a time we did a flashy shoot for Jaguar. There were lights, cameras, and actions. But mostly there were lights and fast cars. Truly my favorite thing about these pictures is the lights. Did I mention that? The silver car with the criss-cross Hollywood searchlight format hit the Beverly Center with a vengance. Here are some of the pictures we took. Do you like?


The Billboard at the Beverly Center




The Sunset Bus passes under our Jaguar ad!

Long-Weekend Love-In

September 17, 2008

We bonded in Yosemite. And here are the photos to prove it.

We are one big happy picture in a row.


September 12, 2008

Kristy Kessler had a baby boy tonight, September 12th! His name is Finian Thomas. CONGRATULATIONS KK and Joe!

Stealth Crew Number Two

September 3, 2008

So you may have thought that the previous post on the Stealth Crew was all there was for their Tejas trip. Oh boy, were you wrong as ever. The Stealth Crew, like in the TV shows Bewitched, or Roseanne, had a cast change mid-season. Kate was replaced by the multi-talented Nicole Vaskell. You may think I flatter, but indeed beyond being stellar at everything production-related, Nicole can write with her toes! Serious business. Nicole also has a love of squirrels. They frolic around her. Stealth Crew Number Two also found some delicious Texan cuisine, and had a delicious likeness of them drawn. And not to worry folks, I am sure there will be more Stealth Crew shenanigans to report in the near future.

the secret lives of shirts

August 30, 2008

Apparently we have a new undercover Picrow employee. He has been spotted on multiple occasions selling fruits on the corner of Melrose and Vermont. Let us know if you see our secret Picrow-er! Take a picture and email it to us!

Stealth Crew #1

August 24, 2008

I would like to introduce the Stealth Crew version #1. This is Cesar, Kate, and Jason on location in Austin, Texas for CCI. And whilst working on the delicious task of following around CCI grads in their work places, they visited the Congress Avenue Bridge to see the nightly Bats fly. They shot guns at a local shooting range, did some more shooting, and finally did some more shooting.

you scream, i scream.

August 19, 2008

Our favorite composer, Jeff MacDonald, in cahoots with Ben Nussbaum and Jerry Pyle made our ice creamery dreams come true! Today at lunch we had some folks from Ben & Jerry’s come to Picrow to setup an ice cream bar! Get it, Ben & Jerry! I think our favorite flavors are. Phish Food and Coffee Coffee Buzz Buzz this is a little hippy plus a little caffeine. This is sort of our look.

Glamour Shots Are Back

August 11, 2008

Kate Montgomery took some glamour shots of our Telly Awards.

She takes the shiniest & prettiest photos ever. She should start a photographer blographer!

a quick peek

August 8, 2008

At a recent trip to the mall Jerry Pyle did some poses for a new look! He hearts Hannah hardcore. Do we approve of the backpack? Or is he trying a little TOO hard to hold on to his youth?

PLs Adirondack Photo Journal

August 5, 2008

Peter, Electra and the little Langs went on their annual trip to the Adirondacks and these are the photos he returned to share with the gang. They watched the sunset, relaxed on the lawn, and indulged in the sweeter things. But what is a mountain holiday without a little sport? And what is a Lang without a little movement? CROQUET!

Hurricane Dolly

July 26, 2008

Jason House in Tejas for CCI during hurricane Dolly! Everything in slow motion. and the street lamps look longingly to the sky.

The new kids about the office

July 22, 2008

welcome one, welcome all. Lisa Rucker and Daniella Southgate and Nicole Vaskell too. We have three new lovely ladies in the office. Some have been here longer than the others. Nicole is a recent film etudiante from USC. She is very stylish. very clever. Lisa is another stolen gem from the Ohio wilderness. Daniella is a mystery warrior. enough said.

that wedding thing

July 16, 2008

hey. did we ever tell you all that it was official? like Ben Nussbaum actually for really real tied the knot? Well, he did! And there are beautiful pictures to prove it. And our other favorite Nussbaum was there too! Congratulations our fair prince, you have become a man. Official!

Picrow does Fancy Friday

July 10, 2008

So, as it is known, we do not wear the most elaborate of outfits. we usually shoot for style over substance. but this week we decided that we needed to give the fancy fare a try. For your viewing pleasure, please find the outfits we adorned for Fancy Friday!

reigning champs fallen to new blood

June 20, 2008

In other newsworthy news, Adam Sakellarides took over the Nussbaums, the Joseph Remerowskis and Charles Sons of the world in the big Friday the 13th ping pong challenge! Charles Son came on strong, having knocked out the big guns (Ben and David Mastron), only to lose to Adam in a crushing final match. What an upset! Stay tune for more on the Picrow sports-a-thon wagon.

Telly awards are forever

June 11, 2008

Hear Ye! Hear Ye! Picrow has received some fine awards, the Telly Awards to be exact. Tellys are given to the shiniest tools in the shed to promote creativity and overall excellence in television production. And check this out we won three for: Jane”, University of Michigan Health System, dir. Peter Lang; “Montage”, Land Rover, dir. Scott Duncan; and “Meaning of Life”, Rutherford hill, dir. Scott Duncan. Congratulations, our creative knights of the oblong picrow office table!

Picrow Ping Pong Version 2.0

June 2, 2008

oh. yes. that time has come again. and we even thought we had gotten rid of Ben Nussbaum. But no. He is back to reign. The second ever tournament will be held on Friday the 13th. be wary, beware.

McWilliams brings verbage

May 26, 2008

Burgeoning semiotician and Editorial guru, Joel McWilliams follows the footsteps of Ferdinand Saussaure, J.L. Austin, and Jaques Derrida in his search for a linguistic signifier to convey his cryptic and illuminating passions. With his pulse on the inconsistencies and ruptures in language, he partakes of the CCI creative struggle through ruptures and breakages in the chain of meaning. pull it out, put it up, paint the town, kind Sir, McWilliams.

Emmy found me and

May 15, 2008

I am a baby possum. I live in a spacious drainage pipe in the Southeast corner of the Pictures in a Row parking lot. I was discovered there last night by one Mr. Peter Lang who kindly fed me an apple. You humans often mistake my kind for rats and for this we are unjustly and gruesomely murdered. Please do not kill me. I eat insects, frogs, birds, snakes, small mammals, and earthworms. My favorite foods are fruits and I love apples and persimmons so if you feel so inclined you may leave a nice slice of apple by my drain pipe and I will love you forever.

I am nice and cute and my fur is quite soft and I carry my babies in a pouch and I am no rat.

Accolades for Picrow

May 2, 2008

This week we won both The Summit Creative Award and The Healthcare
Marketing Award
! The Summit is an award given to small and medium
sized advertising companies who are outstanding(!) in the execution of
their big idea. We won Silver for “Tunde: Excuses”, and we won a Gold
(does it get any better?) for the “WyoTech: My School”, combo spot.
Both the wins were for Corinthian Colleges. Yes, that is how much we
love them! Then we were recognized thrice for The Healthcare Marketing
Award. We received a Gold for Kaiser Permanente “Bonds,” a Bronze for
University of Michigan’s “Ralph’s Story,” and a Merit Award for SCAN
Helath Plan’s “Stories.” We feel well-loved and humbled. Such a

Pinz and Needles!

April 28, 2008

We are one! This weekend we went bowling in honor of our lovely colleagues and, well, it was also Joe Remerowski’s birthday which we celebrated with a giant Snickers cake. The ladies, once again, were winning everything- Dance Dance Revolution, Pool, and all the other games you can think of. Emmy Grinwis rejoiced at another whammy, or rather she rejoiced at the bowling equivalent of a whammy. Jerry Pyle had some emotions too. We encourage those here. But our favorite bowler and gamer of the evening was the very lovely, talented and oh-so-appreciated Nikki Reddix! Well, I guess “technically” Nikki doesn’t bowl, but she was there in spirit and we felt her vitual bowling skills flowing through the rest of us! At the end of the night we all got together for a lovefest group picture.

Yes. Another Emmy Nomination for SD

April 21, 2008

Scott Duncan just won’t stop getting nominated. seriously. He just got another Emmy nomination for the opening of last year’s NBA all-star game, “wasteland.” This is his 18th nomination, and fingers-crossed, will be his 8th win. SD, we salute you!

Guess who went to Legoland!

April 16, 2008

Yes. Julien, Peter, Zach, Scotty, Emmy & Kristy all got to go to Legoland last week to do some shots and make sure we loved it as much in our hearts as we did in our heads! And we do! Is this enough proof for you? Or do you need more? Trust me when I tell you that we will surely be back!

I tell you what.

April 10, 2008

There is a divide among the office nerds on the subject of BSG. And an art-nerd or a tech-nerd is decidedly a cool nerd these days. For the layman, BSG is Battlestar Galactica. Some of us think it is, to put it simply, lame. Others think it is the second coming.
Check out the new poster. Does it remind anyone of Leonardo da Vinci’s “The Last Supper?” It makes us question the whole science/religion divide– like in a philosophy sort of way. Since we have all these fancy books at the office, I think we should all just re-read Adorno and Horkheimer’s tome, “Dialectic of Enlightenment,” and call it a night. no? Or maybe we should do a mini Picrow employee photo compilation in homage. I guess this will have to do.

When in the OC…

April 3, 2008

do as the Europeans, Turkish, and friends do. Ride the carousel! It is unclear where the idea of the carousel, or the “first” carousel came from. But what is decidedly clear to us is that on a recent CCI trip to Orange County, we rode a carousel!! in the mall!! It was very valley of us! And plus, what could be more inspirational for the flow of our creative juices? Here is the photographic evidence from our hot little phones!! Mirrors and mirrors of our enthusiasm!

Simians, Cyborgs, and Peter-ettes

March 30, 2008

Okay. So if you have your Marxian, Feminist, New Media hats on you might realize that this is a reference to Donna Haraway’s seminal text in which “The Cyborg Manifesto” appears. This is all to say that we are thinking Robotics these days. We feel like an army of cyborgs, with hands that turn into final cut stations, eyes that zoom out into digital video cameras, and minds that expand into PDA lists. And we wonder, is this a good thing? Is there some back-to-nature that we are missing? And we are met inside our collective conscience with a resounding, “NO!” We embrace this dualisy destruction as part of our creative process! There is no pure lady/man, we have always used tools and we love our imaging prosthetics! viva la Pictures in a Robot!

Don the Gnome replaces Ping Ponger King

March 21, 2008

Today was Don’s last day! Or was his name Ben? Although the cake said Don, I believe that he was known around the office as Benjamin Nussbaum. At his farewell party there was much revelry including a Mr. Charles Butler falling into the bushes and some photos of Don and company. He will be sorely missed, although this will be a chance for others to begin to participate a little more fully in Picrow Ping Pong. Ben will be replaced by this guy, Zach Brewer Ball, who will actually be doing a totally different job. But maybe we should start calling him Don now. There has to be at least one Don- like the Darren’s from Bewitched or the Becky’s on Roseanne.

Ping Pong Winner Bids Farewell!

March 14, 2008

Amidst our many work days for the University of Michigan and co., we managed to work in The First Quarterly Picrow Ping Pong Championship. At the start of the show it looked as though Cesar Vega might take down our reigning champion, Ben Nussbaum. Ben was sweaty with butterfly palms thinking that he might be defeated at last. But in the end Cesar fell and Ben battled his way to the title of Pictures in a Row Champion only moments before he left the office for his exciting New York Wife and new New York life. Goodbye Ben, your courage and perseverance will go down in herstory!

Twitchy Photograph Inspiration

March 6, 2008

One Pictures in a Row employee participated in a public art piece in New York City this week called I In the Sky. The piece consisted of twitchy portraits animated by Angeleno-born artist Raul Vincent Enriquez to provide the advertising mess that has become Times Square with a little eye-contact. If you go to the Public Art Website and look at the March 6th portraits, you will see a picrow-er with the last name of Brewer Ball.

Leap Day Line-up

February 29, 2008

We spent this years special day creating movie magic in an abandoned women’s correctional facility (The Sybil Brand Insitute for Women) home to none other than the dreamy Johnny Depp in the film Blow. Do tell us which Picrow employee is the culprit! Personally, I have my opinion of who is the most devious of the gang, and I will give you a hint! He is using his phone…

Lego Maniac

February 18, 2008

We are playing with legos! This week we got to do a legoland shoot in our warehouse. toys! toys! toys! It was like a sim-world game only in the lego flesh. We would show you all the gorgeous square-pegged landscapes, but i fear that you will have to wait for the spot to air before you get see that. But in the meantime I offer you this picture taken by our very own creative, Kate Montgomery, of Indiana Lang, I mean Peter looking a little like Indie Jones. I think it is either the hat or the fierce attitude. You decide!

More Inspiration!

February 11, 2008

Ingenious editor Jerry Pyle created this photographic montage tribute to his new haircut! His work was inspired by the myriad of Album cover bricolage created and posted on Sleeve Face. Well Done, Jerry! You are looking fine…and a little freaky!

Its super tuesday, and we are super arting (and voting)

February 5, 2008

The first order of business is that, in light of Jason, Cesar and company’s recent win at Mobius, you may want to revisit their adventures on the road that lead them to their beautiful Wyotech campaign!
The second order of business is that we have been looking to some old-time video art for inspiration and just happened to run across Vito Acconci’s brilliant 1973 piece Theme Song. Maybe some Acconci-inspired performance art should be our third order of business…

Mobius Ceremony.

January 28, 2008

The awards ceremony took place in the Roosevelt Hotel, the very same location that hosted the first Academy Awards ceremony. Jason House and Cesar Vega strutted their stuff on stage in acceptance of the First-Place award for Television in Education for the “My School is Wyotech” campaign. Then the fellows, arm-in-arm with the rest of the team, celebrated Old-Hollywood style with glamor and glitz and pride for our fellow man. Here, Here! Viva Wyotech and the Picrow revolucin!

The Cat & The Fiddle & The Dart Game

January 19, 2008

This just in…. Kate Palmer beats Joseph Remerowski at darts. repeatedly! In a series of scandalous game nights at the local haunt, The Cat & The Fiddle, Palmer sweeps the floor with Picrow colleagues! Let’s see if she can continue her winning streak in the other Picrow Winter Games.

Old Whoop-Eye Saves the Day

January 16, 2008

As the winds begin to blow a little too hard for us to continue wearing our summer basketball jerseys, the picrow team is forced to take the spunk inside. But dont fret, as we began to mope around the office, ring ring goes the bell, and a package from none other than our very own Dave Whoop-eye Mastron. A PING PONG TABLE!!!! So as it now stands, my friends, old man whoop-eye holds the title of Advanced Player, but he is in constant battle with key players Benjamin Nussbaum, David Quartararo, Jonathan Brown, and the most rivaled, Anthony Ficalora. But most important is the skill of Kate Palmer a.k.a. the Best Female Ping Pong Player since Tawny Banh. If you have the skills to show us up, come on down to our professional place of play and challenge the team. But please remember to wear protective head gear. When the ping pong hits, the ping pong hurts.

Picrow wins Mobius Award for CCI/Wyotech Campaign!

January 7, 2008

Watch Picrow on an endless one-sided strip! We’ve been granted a Mobius award for our work with Corinthian Colleges and Engle+Murphy in the “My School is Wyotech” campaign!

Led by Director/Cameraman Jason House and Producer Cesar Vega, Pictures in a Row was named the First-place entry for Television in the Education category. Editors Jerry Pyle, Joseph Remerowski, Charles Son and the entire Pictures in a Row Editorial staff share these accolades. Already impressed, well keep your socks on there’s more! We are also one of six finalists for the Best of Show competition. Stay tuned as the excitement reaches a crescendo on January 26th, when the announcement for the Television winner will be a concluding highlight of the awards presentations at the Hollywood Roosevelt Hotel.

We’re preparing a long list of those we want to thank at the ceremony (then we will paste it on a one-sided loop of paper folded-in on itself), but we know it must include Peter Waller, Bill Buchanan, Steve Patterson, Mara Schteinschraber, Kevin Murphy and last but not least, the Wyotech Eagle.

Holiday Magic by Santa’s Faeries

December 21, 2007

The supreme glamour that Electra Lang can pump out with her eyes closed is astonishing! In all seriousness, the lady is a creative visionary. For the holiday party, she and her little faeries transformed the warehouse into a winter wonderland. And at the center of Picrow Pleasure Island were both ping pong and foosball tables. Peruse the photographs to sample a bit of the staff flavors. There were baby bunnies, magicians, golden nymphs,a Don Juan, GoGo Dancers, Artistes, and last but Not Least, a Scrooge!

The Reign of the Fair Queen

December 7, 2007

We welcome the lovely and talented Dawn Fanning to the Picrow family. She is our outstanding new producer with an even-eye and steady-hand. It seems her reign will be one of opulence and splendor. Dawn joins us from her very own independent production company, Lotus Films, and more recently from her previous role as producer at Interloper. We also share her with her 11-year-old son, the dauphin, Dylan. Please stand and throw your roses and gems into the air to commence the lovely rule of Dawn Fanning of Picrow land.

trivia— never trivial

December 1, 2007

who writes these things anyway? let’s play a game and see if you can figure it all out — as in, like, figure out the key to our space-age existence of aesthetic virtuosity. Ok, multiple choice. the person who writes the picrow news is: a) a (Live Action Role Player), b) really invested in the power of the LOMO, c) has a tattoo of a chow puppy named Sherman, d) excels at musical theater trivia, e) a dorkus maximus, f) all of the above.

tofurkey jerky

November 22, 2007

happy holiday to one and all. eat around it and eat through it. we will love you whatever part of the (non)meat you eat.

A man…

October 31, 2007

and his Victrola. As the autumn sun sets here at Picrow, we nap and work and play and listen. Oh, right, we often look really really good too. Is that wrong to admit?

Guess Who’s Getting a B-Ball team…

October 1, 2007

That’s right, Charlie! Picrow is getting a basketball hoop on the premises, as well as jerseys for our stunning gamers! Do you love it? Swing by and hit the courts, ladies and gents. We will run you ragged, or maybe we will run ourselves ragged. —-I think I just like the word ragged.

Benny got engaged!

September 15, 2007

Sorry ladies, supremo editor
Ben Nussmbaum is off the market. He recently got engaged to his lovely Brooklynite girlfriend! We are taking down all his online dating profiles. pronto!

Introducing Griffin Brown!

September 7, 2007

Jonathan and Alison welcomed the newest Brown into town at 4:34am this morning at Cedars! Mom, Dad, Hudson, and baby are all healthy and well. Griffin was born 6lbs 7oz and 18.5 inches. According to hospital officials, Griffin is already doing pre-vis work for the land rover shoot this week.

Congratulations to the Brown family!

and so it begins…

July 23, 2007

We are in the new location. It is shiny and new and oh-so-stylish. The highlight so far, beyond the fabulous re-design by Keith Grecco, is the Koi which are being fed by a revolving staff of future picrow employees… a.k.a. the Lang, Ball, and Brown children.

Wild But Formal

July 12, 2007

So… as the story goes, a long long time ago, 1998 to be precise, we did a little spot that featured a mechanical lion’s head and Sean Hayes as a bell boy. The spot ran wild across Japan, and yet like the Velveteen Rabbit, was lost to us in our warehouse until only recently when we remembered how much we loved it. seriously, the adorably campy Sean Hayes, a lion in a tux, and our favorite downtown shooting spots.
Tell me you don’t think this is sort of the coolest thing ever!

You’re My Hero Car!

June 18, 2007

Scott Duncan took some cameras and a Land Rover (the LR3) to the recent floods in Missouri to see if the motor vehicle could withstand the elements. And both Scott and the car came through the waters and the muds to create a fabulous shoot.

Picrow Fanfiction

June 8, 2007

Peter raced out of the office. Shooting his latest Yugo commercial on Jupiters Galilean Moons would be no easy task. But as always Lang was up to the challenge. Assembling his super-power team of Picheroes, he began to plan the extravaganza. He emitted a secret cry to summon his cohorts: Jonathan Brown, a.k.a. the Snowy Eagle, Gregory Nussbaum, a.k.a. Potato Ball, Kristy Kessler, a.k.a. Super Super, and Morgan Cesa, a.k.a. Morganica Divine. [..]Will they succeed? Will they conquer the moons and bring home the Jupitarian bacon? Tune in next time to find out!

Love is A Many-Splendored Thing

June 5, 2007

Gigi Quartararo, hello little one. We proudly announce the birth of Gigi as of 1:21pm today. preciousness! Congratulations Stephanie, DQ, and Tallulah!

Webisodes! Chrysler!

June 1, 2007

Jonathan Brown, you rascal! Hot off the Detroit tarmac, JB has just created a series of family-road-trip themed webisodes! Doesnt the word just roll off your tongue? For the shoot he had a slew of mini HD cameras rigged around the Chrysler to capture intimate angles of the whole gang. So as soon as the webisodes are up online we will post a link so that you can watch them as well as the broadcast spot that was birthed from the mind of the latest and greatest.

CCI Photo Essay

May 14, 2007

On a recent trip to get footage for CCI, Jason House and Cesar Vega had a little too much fun whilst getting the job done. Jason and Cesar started off their trip by shooting some bike racing action. Jason up against the wall and Cesar organizing photo ops.

Greg Lombardo, Say What?

May 10, 2007

In the cutest Lancaster, Pennsylvania pre-war walk-up ever Mr. Greg Lombardo came into this world. Greg joins the picrow staff from his previous life as an actor/director at the National Shakespeare Company in New York City, and as a director/ producer of features such as Macbeth in Manhattan and Knots, starring none other than John Stamos. Its Six Degrees of John Stamos here at picrow because in fact right at the moment that Stamos was finishing work in Lombardos award-winning Knots he was beginning work with Peter Lang on our MCI piece. But the point that we are trying to make here is that Lombardo has arrived, he is perusing all the wine that the countryside has to offer, he is hilarious, and we are, at long last, viciously content.

Poll Induces Confusion, Amusement At Picrow HQ

May 5, 2007

On a recent afternoon at Pictures in a Row, a poll was taken of all employees, asking the question If you were a punctuation mark, what would you be? The answers ranged from the logical to the completely haphazard, with some people carefully considering their choices, and others horse-shoeing various words that sounded like punctuation marks until one stuck.
After some debate over what constituted a punctuation mark, nine people out of the fifteen people polled eventually made their selections, for a survey response rate of 60%.

Our Newest Creatives First Love

May 1, 2007

Picrow newcomer Kate Montgomery cant say no to My So-Called Life. On a recent afternoon, gushing over the romantic flames shooting from the eyeballs and lips of the characters Angela Chase and Jordon Catalano, Kate found her favorite scene on YouTube and made the entire office watch the sparks fly. Kate hails from O.HI.O and is a recent Hollywood transplant loving the landscape. Her favorite character on M.S.C.L is Angela, with Brian as a second runner-up because he is SO cute. I mean have you seen him lately? He is way buff and dreamy without the mess of golden locks that he sported back in 94. We love Kate, and she love M.S.C.L, and love is in the air!

And She is Going to Change the World!

April 1, 2007

We have begun the countdown to Morgan Cesas departure to attend the illustrious Tufts University. The entire office cries every morning, its a timed fit of passion and mourning so that we can get it all out and work-through the pre-emptive grief. But when the tears have subsided we realize that we are so terribly excited for Morgans venture to the Greater Boston Area, and secretly want to encourage a Red Soxian love in her. So we are accepting Tufts themed gifts at our office for Morgan, and are planning an end of the summer Morgan-themed musical extravaganza in which we will all sing songs written about and inspired by the Picrow Duchess herself.

Moving to Marilyns Old Jamm

March 21, 2007

We are moving to 736 Seward Street, just a couple of blocks South of our current location, so that we can spread-out and stare lovingly into each others eyes as we work. And as if this werent exciting and new enough, get this, our new office is where Ms. Marilyn Monroe shot her very scandalous and very sexy Red Velvet Photo Series at the age of 22. Yes indeed, we will be walking the halls with the ghost of a young Marilyn who began it all in our office with photographer Tom Kelley on May 27, 1949. We cant escape old Hollywood glamour as we trade-in John Wayne for double M herself in the midst of our Seward St. dreamscape of fountains and courtyards.

Prudential Ad Stirs the Brains of Mankind

February 10, 2007

In an overview of this years Super Bowl commercials for the New York Times, one financial columnist found Peter Langs latest Prudential show-stopper, well, a little punny. Searching for some remnant of a conversation regarding the Iraq war in the commercial extravaganza that is Super Bowl Sunday he wrote, whenever the announcer said, a rock invoking the Prudential logo, the rock of Gibraltar it sounded as if he were saying, yes, Iraq. And there you have it. Why not? We love this crazed theory, like Dark Side of the Moon played backwards in tandem with The Wizard of Oz. So from now on we plan to watch all out spots on fast-forward to find hidden words to share with business writers across the country.

Mr. Brown

January 1, 2007

Jonathan Brown has arrived! The noted cameraman and cinematographer that once sat on the lap of Stanley Kubrick while his father, Garret Brown the inventor of the Steadicam, was filming The Shining, is at Picrow. JB was a camera operator on Slums of Beverly Hills, Sling Blade, and Gattaca to name but a few. He also served as cinematographer on The Pink Panther, The Family Stone, and Mamas Boy (forthcoming). Truly, the list of JBs accomplishments is altogether far too long to list here. Lets put it this way, we are like certain unnamed female celebrities in that we want JB and only JB to shoot our close-ups. He knows all the angles.

December is for Chevy

December 16, 2006

When Peter Lang met Jonathan Brown sparks flew, as well as a few t-shirts. Jonathan approached Peter for a skill-sharing on shooting cars. Peter responded with a ho-ho-ho and a tra-la-la and invited Jonathan to help him direct on the Chevy job. In the rolling hills of Orange County, Jonathan took off his shirt for the shoot (dpn’t think that we are kidding), and got good and comfortable with the cars so that he could cozy up to Chevy all on his own. And it worked!

Ten days for Chevy

September 28, 2006

It was a marathon ten days of shooting for Peter and his crew for the Q4 Chevy campaign. It was a massive and ambitious project requiring two on-set Agency Producers, four on-set Agency creatives and the rest of the Campbell-Ewald Creative/Production team on call from Detroit. Between the full line of Chevys and over 70 talent, by the end of day ten at the Santa Monica Pier everyone was ecstatic and exhausted. Look for Agency Creative Craig Marreros Hitchcockian appearance in The Scrambler footage.

Peter Lang Loses at Tetris!

July 24, 2006

In his first video game since “Shufflepuck Cafe” on the 1984 Mac, Peter Lang swiftly lost a Tetris match to his tech-saavy editor Gregory Nussbaum.

“I think we still have a copy of Shufflepuck Cafe upstairs,” said a bloodthirsty Peter Lang.

Pictures in a Row gets a Piece of the Rock

July 20, 2006

When the boards for Prudential first came in, EP David DQ Quartararo thought Stonehenge? Awesome! A conference call later, with talk of Getty Images and alternates, DQ sadly put his passport away as Peter and Theo (location God) scoured their brains for locations all across California. Shooting for four days at Peters secret and special locations, wonderful moments of retirement and serenity were captured for the campaign. As for DQ, he finally won his battle of nerves and wits with a pesky seagull eager to raid craft service and was rewarded with a stay at one of his favorite hotels The Mankas Inverness Lodge.

Jaguar campaign 2006

April 15, 2006

For the second year in a row, Peter Lang has done a masterful shoot for the new Jaguar campaign. Creative Directors/workaholic geniuses Hal Wolverton and Alicia Johnson returned to Hollywood to put Peter and his crew to the ultimate test try and top last year!! Thought to be an insurmountable feat, Peter and Theo raced all over Southern California finding the right locations to make sleepy Orange County look like the South of France. The final word from Euro Mission Accomplished!

Welcome Tallulah Quartararo to the Pictures in a Row Family

March 28, 2006

Congratulations to our very own Stephanie and David (DQ, as we all know) Quartararo on the birth of their lovely daughter Tallulah. Stephanie gave birth to the 6 lb. 8 oz. bundle of joy on March 24 at 3pm. Please join us in wishing them all health, happiness and prosperity.

Lang makes the days fly by for Chronic Fatigue Syndrome

March 27, 2006

Director Peter Lang shot two days on a PSA for Chronic Fatigue Syndrome. The spots involved sufferers moving at a slow speed while everyday life speeds around them. Peter did the effects in camera, shooting multiple plates at different speeds. Always up to shoot for a good cause and give it his all, the Langs donated their house for the day to shoot the bedroom scene. Overheard from video village Holy st, is that a real Chagall hanging over the dresser?

Hyundai Rhymes with Sunday

March 15, 2006

Peter and crew spent three days last week shooting five spots for Hyundai at the their test track in beautiful California City, CA. Cast and crew weathered the hot days and cold nights of the remote desert and things went great once the spokesman understood that Hyundai rhymes with Sunday.

Peter Lang is a yes man for Sprint

February 2, 2006

Director Peter Lang just wrapped a spot for Sprints Yes-Man campaign. Shot on the Las Vegas Speedway, Peter captured how Sprint wireless technology helps Tony Stewart the Joe Gibbs Racing team stay on top. Meanwhile, Executive Producer, DQ in the spirit of the campaign, kept the Agency busy during the evenings by saying yes to craps and blackjack.

And the Envelope Please!

January 12, 2006

Award season is upon us. Nominations for The Golden Globes and the Acadamy Awards are being decided with millions in marketing dollars flooding the town. However, the 2005 Communicator Awards have been announced and the winner of an Honorable Mention in both the English and Spanish categories was The Medicare Beneficiary Rights Video! Congratulations to our very own hyphenate Jason House as Writer, Director, Cameraman, and Editor.

Congratulations are in order!

May 23, 2005

After spending a week in the Caribbean, it seems that our fantastic Executive Producer, David Quartararo, came back with a little more than a tan. He came back with new wife Stephanie Bedell-Quartararo! After a whirlwind 5 day engagement, the two tied the knot on Friday, May 20th. David and Stephanie are gracefully settling into married life (while trying to condense two houses!) They couldn’t be happier, and all of us at Pictures in a Row couldn’t be happier for them. Congratulations!!

Baby Bear raids Craft Service

October 26, 2004

Production was briefly disrupted on the set of Peter Langs spy-thriller-esque Kawasaki Ninja shoot this week when a baby Brown bear appeared at base-camp and proceeded to raid craft-service in search of honey and Charmin. Having satisfied his craving he headed down towards the waiting helicopter in the hopes of a free ride, but was thwarted by the arrival of his mother who terrified crew members and dragged him off by the ears muttering “I can’t turn my back for a minute without you running off to disrupt someone’s picnic.”

Captain DQ takes the Helm

October 25, 2004

Following an exhaustive search of the country involving thousands of applicants and call-in voters, Pictures in a Row is proud to announce the arrival of David Quartararo (aka DQ) as its new Executive Producer. DQ comes to us originally from NYC, and has been sufficiently teased about the Yankees being denied a place in the World Series. Despite this obvious flaw, the Red Sox’s fans here at Picrow are pleased to have him around, and convinced we can convert him.

Old Picrow Gazette Issues Discovered in Location Folders!

July 29, 2004

July ’03 Picrow Gazette

September ’03 Picrow Gazette

It wasn’t the first time something went awry with Picrow’s extensive location file system; when you have boxes upon boxes of photos, databases cross-refrencing one another, gigabytes of archived photoshop color corrections, all in service of finding that elusive, magical location for our client (that doesn’t appear in 50 other commercials) there are bound to be some hiccups. I mean, where does one put photos of the monastary high in the hills overlooking Big Sur? A category called “Religious Places”? Mountains? Big Sur itself? Northern California? All of them?

In fact, it has been the ongoing job of not one but three consecutive interns over the last two years to sort, file and otherwise make sense of these legions of locations so that we always have them at our disposal. In fact, while investigating interesting locales for an upcoming job in New York City, one file raised an eyebrow when Peter Lang promptly recognized it not as New York city proper but as the backlot recreation at one of the local studios, right here in LA! Yikes.

So it wasn’t a completly jaw-dropping experience when current location file overseer, Elke Taylor, while beginning her day the same as the one before and the one before that “buried in location files (photos to come)” discovered old Picrow Gazette editions, randomly shoved into a file for Trona Pinnacles, along with a few receipts for coffee, and a Fleetwood Mac CD.

Seeking out the ersatz newpaper’s intrepid editor and primary culprit for the paper’s pseudo-serious coverage of Picrow’s life and times, Jason House, Elke was promptly awarded a lifetime achievement statuette carved in Gregory Nussbaum’s likeness, and categorical credit for unearthing the previously-believed lost issues.
Check out the July ’03 edition here or the September ’03 one here .

And Jason promises to “discover” more lost issues real soon when there is time!

Peter offers a smoke to guy on 6th floor

July 20, 2004

A casual encounter with a guy named Ian from the 6th floor resulted in Peter’s official authorization of smoking on Picrow’s balcony. Ian, a self-proclaimed refugee from the “smoke nazis” on 7, quipped: “We have an old saying on the 6th floor; we don’t ask for permission, we ask for forgiveness,” to which Peter responded “To err is human, to forgive is divine.”

Winds of Change

July 1, 2004

The winds of change have swept through the Hollywood Athletic Club recently. Building Manager Anthony was first to feel the breeze, but it wasn’t long before it whipped up a storm in the penthouse.

Cyclone Keith first hit the newly expanded 8th Floor of Picrow late last year. From doors to picture rails, carpets to cabinets, Picrow has been truly “Keithed.” Visitors be-warned, if you sit still long enough you’ll be revamped or reinvented before you can say “O-HI-O.” The new look of Picrow, under the watchful eye of “Peter the Aesthetic,” would best be described in Production Designers monthly as “sleek, elegant casual with a twist of chicane”.

Ad interim, “Peter the Aesthetic” appears to have defied the laws of physics by simultaneously appearing in several places at one time. Vancouver, New York, San Francisco, Las Vegas, North Carolina (you add up the airline miles) have all been part of his itinerary in the past 4 weeks.

Director-extraordinaire, Marshall Vernet, has also been impossible to pin down with jobs in North Carolina, Poland and New York (again think of the frequent flyer miles!) all in the past month.

On a somewhat different frequent flyer program Count David is all injected up to visit Nigeria for the next few weeks. We wish him an exciting but safe journey.

Sadly the winds of change have also seen office organizer extraordinaire Sarah Haynes relocated to the DGA where she will tutelage under their Assistant Director Program. Congratulations Sarah for beating off a field of several thousand! In honor of her greatness, Sarah has been replaced by not 1 but 2 people; Joanna Houghton who brings her UK charm to overseeing the office and Liz Bradt, who brings her Texan charm to the voice of Picrow.

Finally, locations detective Elke Taylor has been lured to Partizan Entertainment by the magic word “Director.” Arriving from the land of Oz 2 years ago to do battle in LA, the sweet sounds of her recent victory dance could be heard around the globe, while her gratitude to the Gods and Goddesses of Picrow will be eternal.


April 4, 2004

Marshall Vernet is heading to Virginia to play practical jokes on Nascar drivers. Sarah is going along to make sure no one gets hurt.

April Fools!

April 1, 2004

Sir Gregory Nussbaum today celebrated 6 years of cutting, dissolving and playing country music very loudly. The dexterous wizard has been mixing his special blend of Row Editorial magic since first meeting King Peter in a dark room in Hollywood. Rumors of parachuting together in the same dive formation are yet to be confirmed. (And apparently there are TWO Peter Lang’s in town!)

Between mouthfuls of Sweet Lady Jane, Sir Gregory reminisced about his first composite, asian men, and his favorite cuts as one would expect the conversation was as fast paced and riveting as his Union 76 spots. The celebrations raged into the afternoon as Sir Gregory wired-up his latest piece of equipment and recalled the ‘good old days’ when this sort of work was done in King Peter’s garage.

And as the sun set on Sunset the future of more good times and laughter looked sure to continue as King Peter strummed away on his guitar and Sir Gregory sat riveted to his new digital monitor

Pictures in a Row to Knight Gregory J. Nussbaum

January 26, 2004

Pictures in a Row (Picrow, Inc.), taking a cue from the Queen, has decided to bestow an honorary knighthood upon Gregory J. Nussbaum.

“Since the Queen has decided to act, we could not stand idly by,” stated Peter Lang, erstwhile President, Partner, and Future King of Pictures in a Row (Picrow, Inc.) added. “We can’t right every wrong, but we had to start somewhere. Balance is everything.”

This happened following the shocking news from Her Majesty the Queen of England which further acknowledges the act of knighthood as a vesting of marketing supremacy: Bill Gates is to receive an honorary knighthood “at a mutually convenient date.” According to this BBC article, Gates is to be knighted for his contributions to “enterprise” as well as his humanitarian work. For more on this, please feel free to visit the BBC, who started the whole thing off.

“Nussbaum doesn’t just contribute to enterprise, he is enterprise,” said Lang; “and as a humanitarian, he has no peer.” Continuing, Lang stated: “If they’re that confused across the ocean, we have to do our part to straighten things out.” Ergo, we feel it is only appropriate to bestow the title of Honorary Knight upon Gregory Nussbaum, editor, computer master, & genius extraordinare.

Picrow has a newspaper!

December 12, 2003

Did you know that when caffeine mixes with early morning hours true genius somehow floats to the surface?

Well, we didn’t either nor do we think it’s true genius, just kinda neat.

See our very own Picrow Gazette here.

Pictures in a Row Swells its ranks with International Superstars!

December 1, 2003

Pictures in a Row is Proud to announce the newest members of its family: Olly Blackburn & Marshall Vernet, Directors, and Kati Haberstock, Executive Producer.

Olly Blackburn studied modern history at Oxford University before going on
to the Graduate Film program at NYU’s Tisch School of the Arts. His
graduation film Swallowed was produced with the help of a Martin Scorsese Award and went on to play at film festivals across the world including Telluride, Toronto and Karoly Vary. Another short, Wonderful World, won Best British Short Film at the 1999 Manchester Film Festival. Olly has directed commercials and music videos. His Anonymous Learners spot for the BBC was nominated for the CFP Young Directors award at Cannes and his charity spot Rabbit won a British TV Advertising Award in 1999. Olly is also a feature film screenwriter-director. Olly lives in the shadow of Waterloo station, he likes cats and octopuses, a decent whisky and good filmmaking that has balls.”

Marshall Vernet and Peter Lang, have known each other for many years and have always shared similar cinematic and experiential passions. His work there ranged from a highly emotional PSA for the Jimmy Fund to vibrant and stylized work for Target and other fashion outlets. He has directed throughout the international market, including Poland and South Africa. Marshall was educated in Europe and speaks Spanish and French fluently, and has a passion for Freud action figures.

Finally, and certainly not least, Ms. Haberstock has worked with an impressive roster of Directors and Production Companies, including Martin Scorsese, Joe Public and David Cornell of Headquarters, and Erich Joiner of Tool. With David Cornell, she produced Visa’s visually scintillating and distinctive Triple Crown spot for BBDO New York, where NFL star Jason Sehorn, sprinter Michael Johnson, and a race horse are all outpaced by NASCAR driver John Andretti. She has also done her fair share of music videos for Sean (P. Diddy) Combs, Janet Jackson, U2, Shania Twain, John Fogerty, Sting, the Dixie Chicks, Aerosmith, DMX, and more. Her adventurous spirit, as well as her commitment to her career, have produced a powerful, intelligent, sensitive and incredibly experienced individual.

We at Pictures in a Row are thrilled to welcome Kati, Marshall, and Olly to our ranks- working together to create intelligent, creative, and effective shows will be a great pleasure.

Stamos just keeps on dialing…

September 23, 2003

Liz Smith, syndicated gossip hound for the New York Post, cornered Picrow’s favorite spokesman John Stamos at the MAC/Interview Magazine party last week. Her thoughts…

John, the very definition of accessible charm, took congratulations on his Nine casting, but received equal kudos for those terrifically entertaining TV spots for a phone service. These little 10-10-987 vingettes, wherein John seemingly free-associates and rambles on, have given the actor a re-newed [sic] visibility, causing a lot of people to take notice. What is usually just one of the ordinary vagaries of a career – a TV commerical – has turned into an ongoing reminder of how appealing a presence this guy is.

Glad we’re not the only ones who know how great he is!

Broadway Bound Stamos says

September 15, 2003

In todays Hollywood Reporter, Reporter At Large Chris Gardner says…

…Stamos mom is getting a little caught up in herself thanks to a cameo in her sons 10-10-987 TV spots. She thinks shes a big star now, Stamos laughs of the mostly ad-libbed spots. ‘She runs around telling everyone,‘Im Loretta Stamos,’ and they all know her.’

This real news shares the page with the unimportant tidbit: Stamos is getting ready for a big return to Broadway in Nine. John will be taking to the stage for the role, which garnered Antonio Banderas a Tony, on October 7th.

John Stamos calls his mom, gets yelled at for not calling

August 15, 2003

John Stamos gets it, but his mom still wants to kill him. In a recent 10-10-987 spot by Pictures in a Row, John Stamos calls his mom – and gets yelled at for not calling.

During production for the spots, John was watching television, and saw himself telling people to dial 10-10-987. So he decided to use it too!

Calling his mom on camera and listening to her tell him to call more often is something with which everyone can identify – so its no surprise that during a recent poll by Intermedia Advertising Group, Pictures in a Row\’s 10-10-987 commercial scored in the top 10 recall. With 100 being average recall by a television viewer, Stamos & Picrow brought in a solid 179.

Stamos may not remember to call his mom, but America is remembering him talking about it!

Picrow Discovers One Treatment Fits All

April 20, 2003

Hollywood — Gregory Nussbaum has ghostwritten his first and last treatment. Pictures in a Row has discovered that a declaration of principles concerning our passion for films-for-commerce as film-art, film-craft, and film-science — recently penned in secret by renaissance-man Gregory Nussbaum as he attempted to pretend to follow the errant ramblings of his collaborator Peter Lang as he (Peter) labored over yet another core assertion underpinning the means of realizing yet another silk purse — may in fact be the Holy Grail of treatments, or at least the center of a sort of Ptolemaic view of writing for film around which all treatments revolve. Suspicion lingers that Gregory was just trying to go home that night, but what a short-cut he took! Fans tired of the purple clichs doled out by the typical fast-buck, fly-by-night, pretentious pretenders and posers all too common in the production of commercials, flocked to Pictures in a Row’s Hollywood penthouse offices high atop the Hollywood athletic club tower (from whose lofty balconies John Wayne used to drop billiard balls on passing cars on Sunset — it was his office) for the chance for even a glimpse of the enigmatic Nussbaum. Lang, understanding that resistance was futile, proposed to Courtney Smith, exec. producer extraordinaire, that a mail-order treatment-writing service be set up offering a correspondence course with criticism by Nussbaum himself and one original treatment bearing a marked resemblance to Gregory’s first opus (as a tacit acknowledgement of its universality) for $99.00 a month in three installments. Smith agreed as long as it wouldn’t preclude her using the treatment of treatments for any jobs which floated over the transom while Lang (let alone Nussbaum) was out of town. Saves on phone-bills!, said Smith.

The policy was instituted, with the proviso (suggested by associate editor and Picrow on-site web guru Jason House) that subscribers paying their entire fees up-front would receive a Thurl Ravenscroft retrospective sampler Mp3, with all copyright issues devolving to the subscriber.

The original treatment, in all its trenchant, seminal glory can be viewed by clicking here.

Confirm the treatment’s power as the object of the film-pilgrim’s hejira by calling Courtney Smith at 323-957-5400 now. On your way, don’t forget to say hi to Chris Cafferty for whom the siren singing of Gregory’s words, was too much. He wrecked his boat on Picrow’s rocky coasts some weeks ago and hasn’t been heard from since. Jennifer Grife, a former associate, found an apparent attempt at communication in a bottle, which although damp and blurred, contained an interesting confessional fragment: . . . I just wish I had worn my red-eye blindfold, then maybe

. . . Ms. Grife is appealing to the public to come forward if anyone has seen hide or hair of him (Chris).

Smith averred, And it’s a damn-fine recruiting tool! Helen Crosby-Garcia said, Just have them send the money — as long as they understand that’s not why we do this.

Everyone agreed.

New Kind of Treatment Recruits Chris Cafferty

April 15, 2003

In a development known only to a few well-placed sources in the government’s top-secret planetary-regime change through covert-ops sector, Ashley Moser was abducted by aliens on April 5, 2003 while riding her bike down the Venice Beach boardwalk in the mid-afternoon. What the extraterrestrials wanted from Ashley was and still is unknown, but, in Peter and Courtney’s desperate attempt to find somebody who could replace Ashley they stumbled upon Chris.

While sitting at home Chris received an urgent call from Jennifer Grife, a production assistant working with Pictures in a Row on yet another brilliant commercial. She sounded frantic and bemused.

Chris you gotta hear this, but not now, oh no.. oh no I can’t talk now but you got to hear this later. Meet me at the bell-tower tonight at midnight. The phone hung up.

Now Chris was confused, sitting alone in his bedroom listening to the sounds of the old Asian women downstairs talking to herself .

Around 1:30 a.m. Jennifer arrived at the apartment. Chris had not shown up at the bell-tower. Actually, he went to the wrong bell tower and assumed because of Jennifer’s hysterical phone call she had been killed by Japanese assassins, also known as ninjas. So he was home and asleep when Jennifer pounded on his apartment door waking him up.

They walked through the halls of Chris’s Silver Lake mansion, through the west-wing and into a small study mottled with world maps and rare antiques from around the planet.

You got to see this! Jennifer exclaimed reaching into her pockets with shaking hands.

She pulled out a folded piece of paper
that appeared to be stained with coffee and some kind of mustard.

Just read it. You won’t believe this. It’s incredible!

She handed the
paper to Chris who unfolded and read it. His eyes widened and he stumbled losing his balance almost knocking over an Egyptian first dynasty statuette of Osiris standing in a warrior pose. When he finished reading and wiping the
tears from his eyes he took the paper, walked over to the wall and tacked it next to a remnant of an original page of the Dead Sea Scrolls. Chris then fell to his knees and cried out to God.

I must meet the masterminds behind this work. I must. If you do exist you will give me the opportunity to meet these people. Prove that you exist.

Chris then started rambling in some sort of primordial language and started speaking in tongues. The doors and the windows in the study started to open and close by themselves. Books flew off the shelf. One even hit Jennifer in the face. The room then grew calm and Jennifer told Chris she would arrange a meeting with Peter and Courtney.

See the incredible treatment here.

The Cowboys return to Picrow!

April 8, 2003

After much too long a time the cowboys finally returned to the Sunset Landmark penthouse in the form of country music extraordinaire Dwight Yoakam and a music video for his upcoming and eagerly anticipated single “The Back of your Hand.”

Director Margaret Malandruccolo and editor Gregory Nussbaum worked dilligently in the edit room of Row Editorial at all hours perfecting the bittersweet homage to relationships and expectations that will be broadcast in the coming weeks.

The music video also boasts the spectactular cinematography of Helge Gerull an occasional contributor to Picrow glory on spots for Union 76 and Honda as well as an accomplished cinematographer in his own right on spots for Nike, Black and Decker, and Nestle. All in all, a good outing for the Picrow team.

Peter Lang and Torfi Share a Shoot

March 11, 2003

The beginning of last week found director Peter Lang working alongside still photographer Torfi. Though the exact job details cannot be disclosed at this time, suffice it to say that some amazing stills and footage resulted from the shoot. Though it is uncommon for a director to share a shoot with a still photographer, this experience proved to be a successful experiment.

Weekly Production Meeting Prompts PA To Hit The Wrap Books

February 20, 2003

In a recent production meeting a newcomer to the Pictures In A Row staff asked if anyone remembered who had made that amazing Mercedes commercial she had seen. With knowing grins, editor Gregory Nussbaum and executive producer Courtney Smith sent the unnamed newcomer to the production books. “Just do a little research on what Peter Lang has been up to for the past few years,” suggested Smith.

The meticulous greenhorn did as directed, and compiled the following chronology of fabulous commercials recently made by Pictures In A Row:

BMWThe Place, Performance, Elevate,
Union 76 In/Out Hurry, NASCAR World, Call it Passion
Holland America Lines Caribbean, Alaska
GMC Take a Yukon, TV Tough,Improvement
Honda VTX Reflections
Quaker State Gibbon
Dole Dancing Vegetables
Puerto Rico Tourism Bikini, Hospitality, San Juan Nights,
Phosphorescent Bay The Pledge
Tosco 76 Bubbles, Numbers, Early Morning
Midwest Express Maintenance, Syncronicity Pick Up, Scared
Global PC 1984 Revisited
Titelist DT, Tour Distance, Mystique, Portraits
Mercedes Cannon

At this last entry, the anonymous novice was heard to cry out, “I didn’t know Peter made that!?” The remaining staff was undisturbed by the expected exclamation, but grateful for the newly generated list. Gregory Nussbaum, expressing empathy for the intrepid employee, explained that most of the spots on our reels are director’s cuts and thus operate under different nomenclature than the ones from the list above. “We like to keep things as simple as possible, and by that I mean very, very complicated,” Nussbaum demured in false Orwellian seriuosity.

EP Courtney Smith Finds New Home

February 8, 2003

Executive Producer Courtney Smith has narrowly avoided being without a home. She recently found, and will soon be moving to a house in Atwater Village. Her co-workers are thrilled at the news, especially because it is just about the cutest house ever. The soon-to-be homeless Courtney Smith recently picked up guidance on how to correctly place watercolors of lighthouses around a bedroom, as she searched for a place to stay in the time between selling and buying a new home. The Pictures In A Row staff knows that Courtney will find the perfect home and not settle for anything less than wonderful. In the meantime Courtney will find a temporary roof over her head while learning how to mix Southwest-themed furniture with French provincial wallpaper.

Daytime Television Loses One Viewer as Ashley Moser Joins Picrow

January 3, 2003

The Pictures In A Row family gained a new member with the employment of new Office Manager Ashley Moser, which may prove to be a major loss to networks. In a recent interview Ashley justified the move from living room to office: “I found that watching out of control teens go to Boot Camp just wasn’t paying the rent, so I began researching how I could get myself employed and found that if I switched power cords I could fax resumes without ever leaving my couch.” Now Ashley’s new home is a rolling chair in the front office of Pictures In A Row. She is learning how to answer phones while improving her Photoshop skills under the experienced guidance of director Peter Lang. “Well, full-time employment is no baking cakes all day, but I do enjoy the office and my wonderful co-workers,” Ashley gushed when pressed for further details regarding her employment.

Pictures In A Row Inducted Into Internet

October 10, 2002

In a move that struck fear into the hearts of commercial production companies everywhere, Pictures In A Row announced the launch of its new website: Now anyone can watch our commercials online, stated Peter Lang in the latest edition of the Picrow Gazette. The public can also find staff bios and contact information for the company. The brilliant web designer Joel Ball has also made it possible for our clients to view restricted areas of the site in the Projects section. So we can post cuts of a spot we’re working on and our clients can view them with a username and password, while the public would not even know that they could not access them, explained the technologically inclined Jason House. Pictures In A Row believes that the inclusion of commercials on the site will help clients gain a quick understanding of our directors’ work, including that of the illustrious Peter Lang.