During a recent Picrow shoot for the University of Michigan Health System, we were thrilled to see giant posters featuring our work from the “Hail to the Conquering Heroes” and “Hail to the Little Victors” spots. You can see more of how we worked to turn a college fight song into a rallying cry for one of the leading research and education hospitals in the country at the Campbell-Ewald site showcasing UMHS.

More work by director Peter Lang of Picrow can be found here.

Picrow UMHS Banners Conquering Heroes