Picrow Signs Director Leonardo Ricagni



Hollywood, California – April 15, 2013 – Picrow has signed director/writer Leonardo Ricagni for commercials, digital and long-form projects. The announcement was made by Picrow Executive Producer Roger Hunt. Ricagni is probably best known in the commercial realm for his emotionally charged UNICEF spot that debuted on the FIFA World Cup. Spots credits include work from Duracell, PPL, Hertz, Chase, Pfizer, Blue Shield and Coldwell Banker.

“We are very excited to welcome Leonardo to Picrow,” says Hunt. “He fits perfectly into our model of supporting directors in short form commercials as well as longer form projects. Leonardo is a passionate filmmaker who is always looking for projects he can bring his beautifully crafted style of storytelling to.”

Spot Work

Coming to Picrow from The Artists Company, Ricagni is thrilled about garnering ad work that goes beyond traditional :30 fare. “There’s a whole other energy going on here at Picrow,” says Ricagni. “There’s multiple possibilities; commercials, web projects and television. I love to tell stories in different formats and now I’m able bring my other projects here. I love where advertising is going, storytelling using different platforms. It’s very appealing, very inspiring. Picrow is a seductive place to bring your ideas.”

Movie/TV Projects

Ricagni just wrapped a film he wrote and directed to be released later this year by Mar Vista Entertainment. Titled “Our Boys,” Ricagni’s fifth full-length feature chronicles the unusually high number of Latinos being recruited into the Armed Forces. His other feature credits include The Life Jacket Is Under Your Seat, Indocumentados, Adios Momo and the much-lauded short film, Feathers To The Sky. Ricagni also just finished creating, directing and producing 10 one-hour episodes titled “Califorma” for MundoFox. About his work he says, “I feel the interconnection of all my work, using a palette that comes from the same painter. I also have a committed point of view where it concerns social content.”