Los Angeles, September 19, 2012 – Commercial production studio Picrow is proud to announce the addition of leading British director Peter Lydon to its roster. Acclaimed internationally for his strong visual style, and unique comedic sensibility, Lydon began his career directing award-winning documentaries for BBC Arena and The South Bank Show. His BAFTA nominated biography of Peter Sellers, “The Peter Sellers Story”, also won three major awards in the U.S.
Moving from documentaries into television, Lydon quickly gained recognition for both comedy and dramatic work, directing multiple episodes of the hit British series, “Shameless,” “Teachers,” “Secret Diary of a Call Girl” and “Vincent.” In 2010, Lydon won a prestigious Royal Television Society History Award for his four-part period drama “Garrows Law”. In the same year, “Uncle Santa”, a Sky 1 short directed by Lydon, aired on Christmas Day and was the first 3D TV drama comedy ever commissioned in the U.K.
Lydon is building an increasing presence in the commercial world with a reputation for inspiring great comedy performances. His hugely successful Fairytale campaign for British Sky Broadband merged the demand for technology with iconic stories such as Aladdin, The Princess and the Pea, and The Frog Prince. Other commercial clients include IKEA, Discovery Channel, and the Orange/Make Poverty History campaign starring Ewan McGregor. Lydon’s recent Carlsberg campaign “The Crate Escape” has been wildly popular, a brilliant parody of Steve McQueen’s “The Great Escape”.
“Peter Lydon’s work has an utterly distinctive quality, and it’s an ideal time for him to expand into the U.S.” says Picrow Executive Producer, Roger Hunt. “His experience with actors in long form has clearly rubbed off on his commercial spots, which have already caught the attention of agencies worldwide. Peter is a unique talent, and we are looking forward to working with him.”
At Picrow, Lydon joins a highly creative and influential group of directors including Picrow founder Peter Lang, Marc & Ish, Bryan Barber, Marc Silver, Margaret Malandruccolo, Florian Hoffmeister, Sean Stiegemeier and Husein Alicajic.
“I am very excited about joining Picrow,” says Lydon. “It’s a thriving creative community with a collective approach that inspires me. Working in the U.S. excites me on a number of levels. There is a quality of work I feel chimes with what I do combined with a style of humor that really resonates with me.”
Lydon describes his approach to working in film, television or commercials as always the same: “To uncover and understand the central idea of a script and to make sure that comes through loud and clear. One of my strengths is the ability to take a script and look at it from a number of different angles on the road to unlocking its potential. Ultimately, I am a filmmaker driven by the desire to create work that connects with people and entertains them.”