August 6, 2012
The Picrow team brought the process of medical innovation to life in this creative and visually stunning video for Thomson Reuters. Featuring unique graphics by the extraordinary animators, Adam Sakellarides and Lisa Rucker, the video used several actors to explain the lifecycle of a crucial new drug, from the moment it was discovered in the mind of a scientist, through the process of development and testing, to its lifesaving delivery to a patient. The amazing location is a closely guarded secret… We’re not telling! Check out the video here.