Category: Preserved and Worth It
Picrow Director Peter Lang Waxes Rhapsodic on the Medium of Film for Kodak

June 12, 2010

Film or digital? That is the question. Or is it? Kodak talked to some people who know, including Director and Cinematographer Peter Lang of Pictures in a Row. Appearing alongside Lang in this segment are Florence Buchanan, Creative Director BBDO/NY, Tricia Lentini, Producer BBDO/NY, and David Perry, Head of Production at Saatchi & Saatchi (New York). The film is by Henry Corra, of Corra Films (New York), and was produced by Celia Maysles.

— Watch Peter Lang Speak on the Magical Medium of Film
— See the Full Chapter on YouTube

In this clip, all illustrations were created by Director/Cinematographer Peter Lang

Old Picrow Gazette Issues Discovered in Location Folders!

July 29, 2004

July ’03 Picrow Gazette

September ’03 Picrow Gazette

It wasn’t the first time something went awry with Picrow’s extensive location file system; when you have boxes upon boxes of photos, databases cross-refrencing one another, gigabytes of archived photoshop color corrections, all in service of finding that elusive, magical location for our client (that doesn’t appear in 50 other commercials) there are bound to be some hiccups. I mean, where does one put photos of the monastary high in the hills overlooking Big Sur? A category called “Religious Places”? Mountains? Big Sur itself? Northern California? All of them?

In fact, it has been the ongoing job of not one but three consecutive interns over the last two years to sort, file and otherwise make sense of these legions of locations so that we always have them at our disposal. In fact, while investigating interesting locales for an upcoming job in New York City, one file raised an eyebrow when Peter Lang promptly recognized it not as New York city proper but as the backlot recreation at one of the local studios, right here in LA! Yikes.

So it wasn’t a completly jaw-dropping experience when current location file overseer, Elke Taylor, while beginning her day the same as the one before and the one before that “buried in location files (photos to come)” discovered old Picrow Gazette editions, randomly shoved into a file for Trona Pinnacles, along with a few receipts for coffee, and a Fleetwood Mac CD.

Seeking out the ersatz newpaper’s intrepid editor and primary culprit for the paper’s pseudo-serious coverage of Picrow’s life and times, Jason House, Elke was promptly awarded a lifetime achievement statuette carved in Gregory Nussbaum’s likeness, and categorical credit for unearthing the previously-believed lost issues.
Check out the July ’03 edition here or the September ’03 one here .

And Jason promises to “discover” more lost issues real soon when there is time!

Picrow Discovers One Treatment Fits All

April 20, 2003

Hollywood — Gregory Nussbaum has ghostwritten his first and last treatment. Pictures in a Row has discovered that a declaration of principles concerning our passion for films-for-commerce as film-art, film-craft, and film-science — recently penned in secret by renaissance-man Gregory Nussbaum as he attempted to pretend to follow the errant ramblings of his collaborator Peter Lang as he (Peter) labored over yet another core assertion underpinning the means of realizing yet another silk purse — may in fact be the Holy Grail of treatments, or at least the center of a sort of Ptolemaic view of writing for film around which all treatments revolve. Suspicion lingers that Gregory was just trying to go home that night, but what a short-cut he took! Fans tired of the purple clichs doled out by the typical fast-buck, fly-by-night, pretentious pretenders and posers all too common in the production of commercials, flocked to Pictures in a Row’s Hollywood penthouse offices high atop the Hollywood athletic club tower (from whose lofty balconies John Wayne used to drop billiard balls on passing cars on Sunset — it was his office) for the chance for even a glimpse of the enigmatic Nussbaum. Lang, understanding that resistance was futile, proposed to Courtney Smith, exec. producer extraordinaire, that a mail-order treatment-writing service be set up offering a correspondence course with criticism by Nussbaum himself and one original treatment bearing a marked resemblance to Gregory’s first opus (as a tacit acknowledgement of its universality) for $99.00 a month in three installments. Smith agreed as long as it wouldn’t preclude her using the treatment of treatments for any jobs which floated over the transom while Lang (let alone Nussbaum) was out of town. Saves on phone-bills!, said Smith.

The policy was instituted, with the proviso (suggested by associate editor and Picrow on-site web guru Jason House) that subscribers paying their entire fees up-front would receive a Thurl Ravenscroft retrospective sampler Mp3, with all copyright issues devolving to the subscriber.

The original treatment, in all its trenchant, seminal glory can be viewed by clicking here.

Confirm the treatment’s power as the object of the film-pilgrim’s hejira by calling Courtney Smith at 323-957-5400 now. On your way, don’t forget to say hi to Chris Cafferty for whom the siren singing of Gregory’s words, was too much. He wrecked his boat on Picrow’s rocky coasts some weeks ago and hasn’t been heard from since. Jennifer Grife, a former associate, found an apparent attempt at communication in a bottle, which although damp and blurred, contained an interesting confessional fragment: . . . I just wish I had worn my red-eye blindfold, then maybe

. . . Ms. Grife is appealing to the public to come forward if anyone has seen hide or hair of him (Chris).

Smith averred, And it’s a damn-fine recruiting tool! Helen Crosby-Garcia said, Just have them send the money — as long as they understand that’s not why we do this.

Everyone agreed.