Category: Happenings
Mozart In The Jungle Season 2 and Just Add Magic Are Greenlit

February 18, 2015

Amazon Studios and the Picrow team gear up for production on Season 2 of the hit series Mozart in the Jungle. Roman Coppola, Jason Schwartzman, Alex Timbers and Paul Weitz will write this season, and stars Gael Garcia Bernal, Saffron Burrows, Lola Kirke, Malcolm McDowell, Bernadette Peters, and Peter Vack will all be back to take audiences behind the curtain of the New York Symphony.

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Picrow sprinkles a little magic on the Amazon Kids lineup with Just Add Magic, the series based on the book from best-selling author Cindy Callaghan, as adapted by Joanna Lewis and Kristine Songco. The show stars Olivia Sanabia, Abby Donnelly, Aubrey Miller, and Judah Bellamy.

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The Sisterhood of the Traveling Sweatshirt

July 8, 2013

On the road in Wyoming, several members of the Picrow crew tried to appropriate Sophie’s magical sweatshirt…

Richard took the first crack. It’s a little small for him, but nevertheless, he wears it with pride!

Charles took some deep breaths and pondered the magical properties of the sweatshirt… Ommmmm.

Next is Lauren who attempted to cover part of her backpack. She does know there are x-ray machines at LAX, right?

Then Lisa took a turn, perhaps hoping the magical sweatshirt has an invisibility effect. Sorry Lisa… We see you!

Finally, the sweatshirt came to Ben, and he hoped (in vain) that Sophie wouldn’t want it back.

(Richard, Ben and Charles are honorary members of the sisterhood… hmmm no surprise there!)

It’s Not Easy Being Green

April 9, 2013

Picrow shot an entire year in the life of an Enbrel patient last week. And it only took three days. The magic of the green screen!

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Also miraculous – snow in South Pasadena. What are the odds?

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The New Face of Picrow

February 19, 2013

Visitors to Picrow yesterday were greeted by our enthusiastic new intern, Dwayne. (He asked that we call him Dwayne instead of his pretend name “Inanimate Object” because he’s a serious intern now.) Recommended by Gregory Nussbaum, Dwayne’s first day at the office was a learning curve. We were confused when he pinned down the copy machine because it gave him attitude. But we feel that Dwayne brings a certain gravitas as the new face of Picrow. He will also be joining Peter’s drop in color correction classes, as soon as he gets a tap out from the Fed Ex guy.

Space Camp

September 26, 2012

The happy campers at Picrow gathered on the roof last Friday and waited to witness a historic happening….

And waited...

And waited...

And finally...

Well worth the wait!


Happy Birthday Nussbaums!

August 27, 2012

Picrow celebrated a double Nussbaum event last week with a birthday bash for Gregory and Benjamin. Age is just a number, guys!  Three-year-old Elliott was our MC and kicked off the elegant soiree.

And for those of us who have graduated from pre-school, Gregory mixed up a delicious and dangerous concoction. We offer his personal recipe for your upcoming holiday weekend pleasure. You have been warned!

Blood and Sand

1½ oz Scotch

¾ oz Cherry Heering

¾ oz sweet vermouth

¾ oz fresh blood-orange juice

Shake with ice and strain into a stemmed cocktail glass. Garnish with a cherry, or orange peel, or both.

Lost In Texas

August 21, 2012

An intrepid exploration team from Picrow flew off to steamy Dallas a few weeks ago to shoot some of the lovely Texan graduates of CCI. We haven’t heard from them since… but some of their footage was recently recovered, including the following photo tour of Dallas and Ft. Worth by science officer, Joseph Remerowski. We believe the team may still be in the area, eating copious amounts of meat and hiding out from the fire department. If observed in the wild, they should not be approached, but their whereabouts should be reported to local law enforcement immediately.

A sighting at The Water Gardens.

Operation Hollywood

September 2, 2011

UMHS has posted a wonderful video about the making of the UMHS commercials we shot earlier this summer.  Watching the video brought back so many memories of the wonderful time we had and all of the incredible people we met while we were there.  Click here to watch the video!

USAA

July 25, 2011

We had an exciting few days on our latest USAA commercial!  We went to the ocean, the mountains, and everywhere in between.

A Mantis, Praying

October 25, 2010

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A little mantis was found crawling around on the roof of a Mini Cooper out in the parking lot today.  I happen to know a few things about mantises (just off the top of my head) . . .

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Knowing what a fine, upstanding insect the mantis is, we decided to help it out.  Besides, who could resist that face ?

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So, we gave it a helping hand (plus branch) to get it back safely to its happy tree home.

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Toledo Billboards

October 18, 2010

On our first day driving around Toledo, I spent a lot of time remembering our first shoot a few months ago.  Mostly because the entire city was covered in pictures from Peter Lang!  I’m pretty sure I saw almost a dozen on our first scouting day!

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Back in the Heart of it All!

October 13, 2010

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Charles, Kevin, and I are having a wonderful time back in Toledo, Ohio working on another Mercy hospital spot!  I thought I’d send some pictures of the lovely fall foliage that we’ve been enjoying while driving around “The Glass City”.

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Picrow’s new look!

October 11, 2010

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Picrow’s website has taken on a new look! Take some time to check out the new awesome sections featuring new never-before-seen films, music videos, and more!

Behind the Scenes on USAA

October 7, 2010

Charles, Joel, and I were lucky enough to spend a couple days shooting a little behind the scenes on Peter’s USAA shoot and it was intense! Temperatures were extreme and we trekked to parts of California that really made it feel like we were in another country! And, of course, we had an awesome time hanging out with the Tactical Media bunch!

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Media District Party!

October 4, 2010

We went to the top of the Iron Mountain building in the middle of Hollywood for drinks, food, and music to celebrate being part of LA’s media district.  It was a blast!

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New Chairs!

September 23, 2010

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After much use, it became apparent that some of our chairs needed replacing.  We are all very excited about having a new place to park our behinds, and we were even more excited when we came across a feature that works great for those times when you’re working on a co-edit or need someone doing the graphics while you put on the finishing touches!

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All the Latest

August 31, 2010

Time to catch up on all the recent activity going on at Pictures in a Row!

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We said good-bye to our summer intern, Jamie, and wish him the best as he heads back to classes this fall!

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We celebrated Joel’s birthday, although he didn’t seem too pleased with the Minnie Mouse napkins we picked out.

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Charles headed back to Ohio to shoot a commercial for Mercy hospitals.

jbAnd our friend, Jon Barton, showed up in the LA Times photographed in the Picrow warehouse!

What a fun and busy August!  Looking forward to an equally exciting September!

We’ll Miss You, Morgan!

August 11, 2010

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Another summer has come and gone, and we were lucky to have Morgan join us at Pictures in a Row for the past few months.  I think our cake message managed to sum up our feelings completely —

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While we love having Morgan here to keep things running smoothly, we wish her the best while she’s at the University of Utah getting her PhD in Mathematics!  Good luck, Morgan!

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Happy Birthday Cesar!

August 10, 2010

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Last week we celebrated Cesar’s birthday with cake, friends, and a mariachi band!  Adam said “it was utter chaos” and Joel called it “festive and enchanting.”   Partygoer, Jerry Pyle, said “I loved it, I thought it was awesome.”  Cheers to Cesar!

The going-ons at Picrow

July 27, 2010

If you stopped by Pictures in a Row last week, you might have seen something like this going on in the parking lot.

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And if you walked into the kitchen, some of these people might have been hanging around . . .

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And if you stepped into the warehouse, you might find it looking a little bit different.

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No, it’s not a new production office, although Moira may have used it to make a few phone calls.

This naval command center was built as part of the USAA Autocircle commercial Peter Lang was shooting last week and it sure made a cool addition to the building!  Definitely one of our favorite sets built here at Picrow!

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Mercy

July 22, 2010

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Recently Picrowers traveled to Ohio (a place many of us hail from!) to meet some amazing people doing fantastic work at Mercy hospitals.  Over the course of the week, we shot some incredibly brave patients and remarkably caring doctors, nurses, and service people from many different areas of the hospital.  It was a blast!

Picrow goes to Legoland!

June 3, 2010

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What could be more fun than spending a couple days in the sun by the pool?  Picrowers took a trip out to Carlsbad to shoot for Legoland’s new water park.  The thought of combining cameras with water may make one wonder how such a thing could be done.  Well, we had some pretty interesting camera housing.

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And we also found ways to shoot with the camera well out of the water.

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Overall, we had a blast!
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We love books

March 10, 2010

SourceEcreative just posted an announcement of our favorite new Pictures in a Row director, Andrew French.  They quote French as saying, “On my first visit to Pictures in a Row I noticed that all the walls, offices and conference rooms were lined with beautiful floor-to-ceiling shelves. On these shelves, in row after row, were thousands of things I had never seen in a production company before—books.”  French is funny, and also this is true and one of our favorite parts about the office!  Thanks to Peter’s professor father, we have TONS of amazing books. Sometimes it is a little distracting for those of us who are a little too attracted to those page-y bodies, but it makes for a pretty gorgeous environment to work in, I must say.  We love books almost as much as artist Paulus Octavious, whose work as you can see below, uses the pages a little differently.  Maybe next time we need a little inspiration on one of our projects, we can take a hint from Octavious and put these books to different and unexpected usage.

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another NY Times gem…CAFFEINE!

March 5, 2010

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The thing is, even though we may feel overly cheesy, like snooty intellectuals when every other sentence that comes out of our mouths is “Did you read that article in the New York Times this week?” or “Did you read that New Yorker piece”— especially since we are Angelenos at heart—the honest-to-god truth is that these publications are unique in an era of the decline of trustworthy news sources.  Plus, don’t get us started on the fabulous talent coming out of there, ahem, ARIEL LEVY, ahem. And next week we will promise to quote NPR/KCRW which is always in our heads and our offices, but this week we just had to share this fabulous interactive piece on the web about NY coffee. yummmm! Stumptown (ok, portland coffee) and gimme coffee (i think that one is real nyc coffee), but let’s face it, we need an city of angels coffee snobbery map for Groundworks and Lamill and Intelligentsia. sigh. swoon. gulp. Coffee helps us get our work done, but good coffee helps us make it that much better.

Andrew French meets Tara Angel

January 1, 2010

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Pictures in a Row director Andrew French was recently in NYC to shoot Ryco Disk’s recording artist, Tara Angel, Memphis legendary band Big Star, and Matador Records Kurt Vile and the Violators, at the Brooklyn Masonic Temple.

All of New York’s rock elite showed up for what was a stellar night of music.

Andrew has shot bands in New York for the last ten years, although shooting commercials has taken up most of his time and now lives in LA, he told us “it was great to get back into the pit and loose one’s hearing for a few days”.
Expect to see more photos this year as he has been asked to shoot more shows in February and March for AP News.

The Stackable Turtles of Pictures in a Row!

September 22, 2009

Practicing for the Trip-Nighter

Practicing for the Trip-Nighter

What to do when one of your buddies-on-the-halfshell claims the sunning rock as his own? You take it up top, or – as we like to say around the building – you “ride it while it’s like that”. As Charles B. pointed out, they may have been doing nothing more than recreating their favorite Dr. Seuss book.

Gonna take these turtles to the moon somehow...

Gonna take these turtles to the moon somehow...

Jason

September 18, 2009

We all know that filmmakers tend to have some strange habits.  It’s hard to know what’s going on in those creative minds, but lately Jason’s behavior has become even more eccentric.

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Maybe he just comes up with his best ideas on the toilet…

Just kidding, Jason!  Can’t wait til you get back!

Welcome Turtles!

August 6, 2009

If you’re stopping by Pictures in a Row anytime soon, be sure to say hello to the new turtles in the koi fish pond.  They are a little shy, but will occasionally peek their heads out from under the water to say hi!

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In other news, the basketball net has finally been replaced!  The old net was well worn from all the alley-ooping and slam-dunks that go on out on the Picrow court.  Thank goodness, the fun can continue!

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Picrowers Caught “Flexing”!

July 24, 2009

When the Stealthcrew gets together, we have a great time.  And when Jason House directs a spot for Ford Flex, it turns out real nice.   Here are some behind the scenes photos of the shoot. Click for a bigger picture!

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Doritos Guy Spotted!

June 9, 2009

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Breaking news!  The Doritos Guy has been seen outside his Hollywood mansion munching on some Doritos…Wait a second!

That looks like the Lang residence!  Peter and Electra Lang were kind enough to lend their home for a little shoot this morning and give a hand to some filmmakers in the making.  The learning continues, even outside of the office, and there is no end to inspiration when walking around such a beautiful home!

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AICE Award Winners!

May 21, 2009

All the time and effort put into Doritos Guy was well worth it!  Joe and Charles did an amazing editing job and won the AICE award in the spec spot category!  Check it out on the AICE website along with the other winners (including Jaguar XKR-S directed by our very own Peter Lang!).

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University of Montana comes to visit

May 14, 2009

Picrow was happy to have its annual visit from film students from the University of Montana.  From treatments to editing, we taught them all we could in the brief time they were here.

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Congratulations, Ashley!

May 12, 2009

July 11th and 12th at California Market Center

July 11th and 12th at California Market Center

One of Picrow’s newest designers will be featuring her work at this year’s Renegade Craft Fair!

What is the Renegade Craft Fair?

In their own words: “The Renegade Craft Fair is a unique, DIY event showcasing over 300 of the most talented Artists + Crafters around. The fair takes place in cities across the US, including Brooklyn, Chicago, Los Angeles & San Francisco. At RCF you’ll find all sorts of cool handmade stuff – including plush items, jewelry, posters + prints, craft kits, clothing, stationery + more.”

RCF is one of the most well-known of all the DIY craft fairs out there and hundreds of applicants apply for each fair.  Ashley has been interested in design for years, and often designs cards and invitations in her spare time.  She even designed the invitations for her own wedding which were featured in ‘I Do for Brides’ magazine for Atlanta!

Check out her website, Pop and Shorty, where she blogs about her love of design and posts her creative ideas.

Ashley’s fabulous designs made it past the jury and application process and will be available for purchase this July 11th and 12th at the California Market Center downtown.  Come visit Ashley and Lisa while their manning the booth!  Congratulations, Ashley!

One of Ashley's designs that secured her spot in the fair

One of Ashley's designs that secured her spot in the fair


Illustration of post-producer Matt Dailey

Illustration of post-producer Matt Dailey

Ben + Margaret introduce Elliott Roman Malandruccolo Nussbaum

May 6, 2009

Ben Nussbaum, Editor at Pictures in a Row, and Margaret Malandruccolo, director/photographer, have a new addition to the family – little Elliott Roman Malandrucculo Nussbaum!

Elliott was born on Saturday, May 2nd, 2009 at 5:50 pm. He weighed 7 lbs., 10 oz. and was 20 inches long. For those blessed enough to hold him tight, he is the perfect baby boy and we are happy to welcome him into the Picrow family. In fact, Uncle Gregory has already started teaching him the ins and outs of FinalCut.

When asked to comment, Godfather Joe Remerowski quotes “Elliott (aka Noodles aka Excellent Raymond) is the best looking dude in Hollywood.  Not to mention the little guy has man hands – I think he can already palm a basketball!  Under my tutelage he will be beating his father in games of 1-on-1 by age 3.”

Elliott Roman Malandrucculo Nussbaum

Elliott Roman Malandruccolo Nussbaum

Super adorable

Super adorable

Glowing mother Margaret and baby Elliott

Glowing mother Margaret and baby Elliott

Happy Daddy with Elliott at the hospital

Happy Daddy with Elliott at the hospital

you know what really grinds my gears?

April 17, 2009

Twitter. And being forced to involuntarily tweet. I have enough internet addiction without having to be sucked into the mindless status updates of Ashton Kutcher.
SO, in the spirit of retaliation, I’m suggestion a new round of PHOTOSHOP WARS!!!

the subject? See attached picture of one Joel McWilliams. Feel free to simply add a layer (Adam i know you’re dying to), or start from scratch to embarrass Joel in your own special way. Thank you in advance, for you support in this matter.badjoel

The Canteen’s the Scene

April 17, 2009

Tonight, PicRowers are joining together for drinks, dancing, and, if Kate Palmer is there, some long overdo chanting at the Hollywood Canteen. Don’t let the website fool you into thinking this place is celeb central. Unless you count Charles Son as a celeb, then I haven’t seen a single one. Nothing’s better on a Friday night than walking the half block down Seward Street to be greeted by your favorite bartenders (and Gizli the blowfish), knowing the plush couches are all ready for relaxation time.

If you’re in the area or in the mood for a cocktail and a chat with some of Hollywoods brightest post house peeps, stop by and see us. You’ll find us in the old outdoor John Malkovich-esque trailer/VIP area, equipped with fish tanks. I guess we just get used to being surrounded by our fishy friends. (Koi pond in courtyard).

And for those who venture into the wee hours of the night, a dart game at the Cat and the Fiddle (near old PicRow office on Sunset Boulevard) and/or a trip to McDonalds for a dose of McNuggets is just the trick!

I also hear Mandy might be gracing us with her presence, maybe for a quick mojito at Xiomara first? Only time will tell, see you there!

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Ask A Book From The PicRow Library

April 13, 2009

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 Dear Book From The PicRow Library, 

I’m going to shoot a commercial with the Red One at 2k, using the external Red Drive as a hard-disk.  Then I’ll edit with Final Cut Pro.  Since I’m going to  work with the online material, I am wondering which kind of compression is the best to achieve best quality with small file size.  I saw that the uncompressed 10bit is 123 mb/s and my Macbook Pro won’t render that every time that I make a change.  The Apple ProRes seems like a good option, but I’m not sure.  Also, do I need a particular plug-in in order to capture the footage from the Red One?  What do you think?

–Concerned in Covina

Dear Concerned,

Much in animal behavior substantiates the notion that strong emotions evolved chiefly in mammals and to a lesser extent in birds.  The attachment of domestic animals to humans is, I think, beyond question. The apparent sorrowful behavior of many mammalian mothers when their young are removed is well-known.  One wonders just how far such emotions go.  Do horses on occasion have glimmerings of patriotic fervor?  Do dogs feel for humans something akin to religious ecstasy?  What other strong or subtle emotions are felt by animals that do not communicate with us?

Dear Book From The PicRow Library,

My friend and I, both self-proclaimed movie buffs, are in an extended argument about HD Video versus film.  He claims that I am living in the past, and that HD Video is going to overtake film with its capabilities.  I can’t help but believe that a medium as versatile and dynamic as film will thrive for years to come.  Can you help us settle this before our friendship begins to suffer?

–Frustrated in Fresno

Dear Frustrated,

In another case, a young American airman was injured in a mock duel with another serviceman, when a miniature fencing foil was plunged into his right nostril, puncturing a small part of the limbic system immediately above.  This resulted in a severe impairment of memory.  In addition, the accident seems to have rendered him both impotent and unresponsive to pain.  He once waked barefoot on the sun-heated metal deck of a cruise ship, without realizing that his feet were being badly burned until his fellow passengers complained of the uncomfortable odor of charring flesh.

Confidential to Heated in Hollywood–

Library of Congress Catalog Card Number: 76-53472, ISBN 0-345-26031-7. Published by Random House, Inc., May 1977


Clara and David

April 9, 2009

David and his sister Ruth scanned a bunch of slides of Clara and assorted Frames with our scanner last night, so it has been put to good use. We had a hug (and a few speculations about batch scanning, unsharp mask, ROC, etc.) and looked at some pretty great pictures of Frames past and present, and the great, wonderful Clara — sadness, there was, in plenty; but warmth, too — there was a lot of life in the room. And we, struck dumb by the hole left by such an unexpected, huge absence, muddled through all right, wet eyes notwithstanding. Then I left David to batch away.

PicRow Fun Fact: There really is a UFO in the GMC – UFO spot!

April 9, 2009

In an effort to bring consistently stellar quality to the playing field, PicRow’s finest are manually combing through every single frame of every single spot ever produced and de-interlacing for the web. While inspecting the GMC – UFO spot to ensure all of the proper pictures were indeed in a row, Joel McWilliams made a startling discovery. “I always thought the GMC – UFO spot was just, like, a gimmick. But then I found THIS,” he explains, emphatically pointing to the indisputable evidence of extraterrestrial visitors. 

Is it a bird? A plane? A Kryptonian?

Is it a bird? A plane? A Kryptonian?

Some skeptics, such as fellow editor Charles Butler, dispute that the claim, “doesn’t prove anything. I could have photoshopped a more convincing spaceship. Besides, where’s the spinny saucer part?” Perhaps we’ll never know the full story, but rest assured the search for the truth will proceed as we continue our search through the remaining 42,000 frames of film here at Pictures in a Row.

The View from Under the Stairs: Dept. of Lost Coworkers

April 9, 2009

It’s dark down here in the back of the warehouse.  The neighbors, the rowdies in the treatment room, are noisy and busy as always and the accountants overhead are aflutter with enthusiasm. The exhilaration is palpable, isn’t it? 

A new blog. Some new opportunities.  Same old immense lexicon of inside jokes. I missed Picrow.  It’s good to be back. Even if I am doing hard time in solitary for a while. (Well deserved.)