At our shoot for SCAN last week, the Picrow team was inspired by Kathleen (73) and Joanne (74). Both are members of the SCAN Duals program and receive assistance allowing them live independently at home instead of moving to a nursing facility. Kathleen is a grandmother of 25 and a great grandmother of over 20 more! Joanne wonders if SCAN might consider covering her dog, Mogley, since he is clearly a member of her family. We were delighted to meet both of these vibrant ladies.
Congratulations to Margaret Malandrucculo on receiving not one but two Juno Award nominations! Margaret’s music videos for Johnny Reid’s “Fire It Up” and Alan Doyle’s “Testify” were both nominated for Video of the Year . We think the odds are in her favor, and we’ll be rooting for her this Sunday. Check out the videos here: Fire It Up and Testify.
Picrow has signed director/writer Leonardo Ricagni for commercials, digital and long-form projects. Ricagni is probably best known in the commercial realm for his emotionally charged UNICEF spot that debuted on the FIFA World Cup. Spots credits include work from Duracell, PPL, Hertz, Chase, Pfizer, Blue Shield and Coldwell Banker.
Coming to Picrow from The Artists Company, Ricagni is thrilled about garnering ad work that goes beyond traditional :30 fare. “There’s a whole other energy going on here at Picrow,” says Ricagni. “There’s multiple possibilities; commercials, web projects and television. I love to tell stories in different formats and now I’m able bring my other projects here. I love where advertising is going, storytelling using different platforms. It’s very appealing, very inspiring. Picrow is a seductive place to bring your ideas.” Read More
“The Innovation Lifecycle” was recognized again this week at the New York Festivals International Television & Film Awards. Peter was delighted to accept the award, especially since it required a trip to Vegas. A director’s life is certainly rough!
One of the stars of our recent MassMutual shoot listens in on the audio. He insisted on bringing his dog to set. Actors! Meanwhile, Peter discovered a fascinating new concept… Seaweed?