Picrow congratulates Sean Stiegemeier on his innovative collaboration with music producers Kaskade and Skrillex. Sean set the video for “Lick It” in a small town in Iceland where a beautiful woman searches desperately for music that will save her life. The video’s distinctive look was achieved by shooting the stark, dramatic landscape in reverse. We’re especially impressed with Icelandic actress and soccer player, Aníta Lísa Svansdóttir, who spent the entire shoot running backward, on ice, uphill, while wearing a Doggicam camera rig and bleeding from her ears! Check out Kroq’s review here.
During a recent Picrow shoot for the University of Michigan Health System, we were thrilled to see giant posters featuring our work from the “Hail to the Conquering Heroes” and “Hail to the Little Victors” spots. You can see more of how we worked to turn a college fight song into a rallying cry for one of the leading research and education hospitals in the country at the Campbell-Ewald site showcasing UMHS.
Here are the lyrics to My Water’s On Fire Tonight (The Fracking Song):
Fracking is a form of natural gas drilling
An alternative to oil cause the oil kept spilling
Bringing jobs to small towns so everybody’s willing
People turn on their lights and the drillers make a killing
Water goes into the pipe, the pipe into the ground
The pressure creates fissures 7,000 feet down
The cracks release the gas that powers your town
That well is fracked….. Yeah totally fracked
But there’s more in the water than just H2O
Toxic chemicals help to make the fluid flow
With names like benzene and formaldehyde
You better keep ‘em far away from the water supply
The drillers say the fissures are a mile below
The groundwater pumped into American homes
But don’t tell it to the residents of Sublette Wy-O
That water’s fracked…. We’re talking Benzene…
What the frack is going on with all this fracking going on
I think we need some facts to come to light
I know we want our energy but nothing ever comes for free
I think my water’s on fire tonight
So it all goes back to 2005
Bush said gas drillers didn’t have to comply
with the Safe Drinking Water Act, before too long
It was “frack, baby, frack” until the break of dawn.
With the EPA out it was up to the states
But they didn’t have the money to investigate
Sick people couldn’t prove fracking was to blame
All the while water wells were going up in flames
Cause it’s hard to contain all the methane released
It can get into the air, it can get into the streams.
It’s a greenhouse gas, worse than CO2
Fracking done wrong could lead to climate change too
Now it’s not that drillers should never be fracking
But the current regulation is severely lacking
Reduce the toxins, contain the gas and wastewater
And the people won’t get sick and the planet won’t get hotter
What the frack is going on with all this fracking going on
I think we need some facts to come to light
I know we want our energy but nothing ever comes for free
I think my water’s on fire tonight.
